Head of Marketing EMEA

LONDON, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £81,900–£96,900. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

As Head of Marketing, you will lead the development and delivery of Croud’s marketing strategy across the EMEA region, working in close partnership with the Chief Marketing & Integration Officer to shape and activate our wider global marketing agenda.

With responsibility spanning both our Media and Creative divisions, you will play a pivotal role in strengthening Croud’s position as an integrated media and creative agency, bringing our capabilities together through compelling positioning, marketing campaigns, thought leadership and client engagement.

This is a strategic yet hands on leadership role, combining regional strategy and execution with global collaboration. You’ll work closely with senior stakeholders across marketing, sales, business development and client teams to deliver impactful marketing activity that supports business growth, strengthens client relationships and raises our profile in the market.

You’ll join a small, collaborative team where priorities can evolve quickly, so we’re looking for someone proactive, commercially minded and adaptable, who can move confidently between strategic planning and hands-on delivery.

RESPONSIBILITIES

Key responsibilities include, but are not limited to:

1. Marketing Strategy & Brand Positioning

• Develop and deliver the EMEA marketing strategy, aligned with global priorities and business objectives.

• Lead regional activation of Croud’s integrated Media and Creative positioning, translating our proposition into compelling go-to-market initiatives and campaigns.

• Be part of the marketing leadership shaping global strategy, sharing best practice and identifying opportunities to strengthen Croud’s market position.

2. Commercial Growth & Client Engagement

• Partner with sales, business development and client teams to support new business, sales enablement, cross-selling and client retention through targeted marketing activity.

• Identify and develop impactful client case studies that demonstrate our capabilities and support business growth.

• Plan and deliver regional client and prospect events, alongside strategic media partner initiatives, to strengthen relationships and showcase Croud’s expertise.

• Define and monitor key marketing performance measures, using data and insight to assess impact, optimise activity and demonstrate contribution to business growth.

3. Thought Leadership, Reputation & Digital Presence

• Identify opportunities to amplify Croud’s expertise through thought leadership, industry awards and innovative market-facing initiatives, working closely with global communications and content teams.

• Oversee the regional application of global website and digital marketing strategy, ensuring our online presence reflects our brand, capabilities and industry positioning.

• Explore emerging opportunities across AI and LLM search to strengthen Croud’s visibility and discovery, while using data to evaluate marketing effectiveness and inform future activity.

4. Team Leadership & Collaboration

• Lead and develop a small regional marketing team, setting clear priorities and empowering individuals to deliver high-quality work.

• Build strong relationships across global marketing, Media and Creative, and wider business teams to ensure alignment and effective execution.

• Balance strategic leadership with hands-on delivery, managing budgets and competing priorities while remaining proactive, organised and adaptable as business needs evolve.

PERSON SPECIFICATION

• Significant experience in a senior B2B marketing role within a media, creative or full-service agency, ideally with experience in a global or multi-market environment.

• Proven experience developing and delivering regional marketing strategies aligned with wider business objectives and global priorities.

• Experience working across both media and creative disciplines, with a strong understanding of how to position and market an integrated agency offering.

• A broad marketing skill set spanning brand positioning, go-to-market strategy, client engagement, events, thought leadership and digital marketing.

• Strong commercial awareness and experience partnering with sales, business development and client teams to support growth, cross-selling and client retention.

• Experience leading, developing or managing marketing team members, alongside the ability to influence and collaborate with senior stakeholders.

• Experience managing budgets, multiple projects and competing priorities, with strong organisational and project management skills.

• A hands-on, proactive approach, with excellent written and verbal communication skills and a keen eye for detail and creative quality.

• The ability to work effectively in a fast-paced, changing environment, using sound judgement to reprioritise and maintain delivery momentum.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office screen

• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

• Weekly treat: Enjoy a complimentary lunch on us every week

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact