Head of Outbound Sales

About Traffic Label

Traffic Label is a fast-growing, data-driven technology company operating in the iGaming and affiliate marketing space, building scalable products focused on performance, analytics, and automation across global markets. Driven by technology and innovation, we develop products that connect brands with customers through data-led acquisition, engagement and retention strategies. As we continue to grow, we're looking for talented professionals who enjoy building teams, improving processes and delivering measurable commercial success.

Role Overview

We're looking for an ambitious and results-oriented Head of Outbound Sales to build and lead our outbound sales function in Malta.
This is a rare opportunity to establish a new commercial team from the ground up, creating scalable sales processes, recruiting top talent and driving customer acquisition through proactive outbound engagement.
You will lead a team responsible for contacting registered users who have not yet deposited, re-engaging inactive customers, and reaching out to qualified outbound sales opportunities. Alongside leading the team, you'll remain actively involved in sales calls, helping refine messaging, improve conversion rates and coach your team through practical leadership.
We're open to candidates from both iGaming and other B2C sales industries. If you've successfully built high-performing outbound sales teams and consistently delivered exceptional commercial results, we'd love to hear from you.

Key Responsibilities

• Build, recruit and lead a high-performing outbound sales team.

• Develop and execute outbound sales strategies that drive customer acquisition and revenue growth.

• Create scalable sales processes, call methodologies and performance standards.

• Design and continuously optimise sales scripts and customer engagement strategies.

• Personally conduct outbound sales calls while leading the team by example.

• Convert registered users into active depositing customers.

• Re-engage inactive customers through targeted outbound campaigns.

• Generate new business by contacting qualified sales leads.

• Monitor, analyse and improve team performance through data-driven decision making.

• Track and optimise KPIs including:

• First Time Deposit (FTD) Conversion

• Deposit Conversion Rate

• Contact Rate

• Revenue Generated

• Reactivation Rate

• Customer Satisfaction

• Deliver regular coaching sessions and performance reviews.

• Work closely with CRM, Marketing, VIP and Operations teams to maximise campaign effectiveness.

• Prepare regular commercial reports and strategic recommendations for senior leadership.

• Ensure all customer interactions comply with company policies and applicable regulatory requirements.

• Create a high-performance sales culture built on accountability, collaboration and continuous improvement.

Skills & Experience

Essential

• Proven experience managing outbound sales, telesales or call centre operations.

• Demonstrated success building and developing high-performing sales teams.

• Strong commercial mindset with a track record of driving revenue growth and improving conversion.

• Hands-on sales experience with the confidence to lead customer conversations.

• Excellent leadership, coaching and people management skills.

• Strong analytical skills and experience working with sales KPIs and reporting.

• Outstanding communication and negotiation skills.

• Fluent written and spoken English.

• Ability to thrive in a fast-paced, target-driven environment.

Nice to Have

• Experience within iGaming, online casino, sportsbook or another B2C industry.

• Experience with CRM platforms and customer lifecycle management.

• Knowledge of outbound dialler systems and workforce management tools.

• Experience working with customer segmentation and retention campaigns.

• Additional European languages.

What We Offer

• Competitive salary of €55,000–€65,000 gross per annum, depending on experience.

• Performance-based bonus.

• The opportunity to build and lead a brand-new outbound sales function.

• A high level of ownership and autonomy with direct influence on business growth.

• Career progression within a rapidly growing international technology company.

• A collaborative, ambitious and supportive team environment.

• The opportunity to make a real impact while helping shape the future of our commercial organisation.