Head of Portfolio & Brand Strategy
- Compensation
- Not disclosed
- Location
- Toronto, ON
- Work setup
- Remote
- Seniority
- C level
- Employment
- Full time
- Experience
- 10+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Business, Marketing, Commerce, or related field.
- 10+ years of progressive brand, portfolio, or marketing leadership experience.
- Experience leading multiple brands within a consumer packaged goods, tobacco, beverage alcohol, consumer wellness, retail, or cannabis environment.
- Demonstrated success in portfolio management, brand architecture, and strategic planning.
- Proven people leadership experience managing and developing high-performing teams.
- Strong analytical, financial, and commercial acumen.
- Exceptional executive communication and stakeholder management skills.
Nice to have
- MBA or equivalent advanced degree.
- Experience leading marketing organizations within highly regulated industries.
- Strong understanding of consumer insights, innovation, and omnichannel marketing.
- Experience managing multi-million dollar marketing budgets and investment portfolios.
Full description
The Company
At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.
Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.
Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth. If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!
The Opportunity
The Head of Portfolio & Brand Strategy is responsible for defining and driving the long-term portfolio and brand agenda for Canopy Growth's Adult Use business.
As a key member of the leadership team, this role oversees portfolio strategy, brand architecture, annual business planning, brand investment decisions, and enterprise-wide resource allocation across the marketing organization.
The role serves as the steward of the company's brand portfolio, ensuring that each brand has a clear strategic role, differentiated positioning, and an optimized level of investment to deliver sustainable growth.
Reporting directly to the President, Canada Adult Use, the Head of Portfolio & Brand Strategy leads a team comprised of Brand Managers, a creative lead, and Digital Marketing Manager while partnering closely with the Head of Innovation, VP Sales, and Director of Trade Marketing to develop integrated commercial plans that drive market share, revenue growth, and profitability.
Key ResponsibilitiesLeadership Responsibilities
- Lead, coach, and develop a high-performing marketing team.
- Build a culture of strategic thinking, accountability, creativity, and consumer-centric decision-making while ensuring organizational resources are aligned with business priorities.
Portfolio Strategy & Management
- Own the overall portfolio strategy across all adult use brands and product categories.
- Define the role, purpose, and growth mandate for each brand within the portfolio.
- Identify opportunities for portfolio expansion, rationalization, premiumization, and innovation.
- Monitor portfolio performance and recommend strategic shifts to maximize growth and profitability.