Head of sales

We are seeking an experienced and commercially driven Head of Sales to lead residential real estate sales in Tbilisi, Georgia. The ideal candidate will have a strong track record in selling new-build apartments, experience managing a high-performing sales team, and an established network of local real estate agencies, brokers, investors, and high-net-worth clients.

This role requires a hands-on sales leader who can manage high volumes of online leads, optimize the sales funnel, develop strategic partnerships, and consistently achieve sales targets.

Key Responsibilities

• Develop and execute the sales strategy for residential real estate projects in Tbilisi.
• Lead, manage, and motivate a sales team of at least 5 people.
• Set sales targets, establish KPIs, and monitor individual and team performance.
• Build and maintain strong relationships with real estate agencies, brokers, investors, and high-net-worth clients.
• Manage the full sales cycle, from online lead generation and qualification to negotiations and deal closing.
• Oversee high-volume online leads and ensure timely follow-ups and effective conversion.
• Ensure daily CRM usage, accurate pipeline management, and regular sales reporting.
• Analyze conversion rates, lead sources, and sales performance to identify areas for improvement.
• Collaborate with marketing to improve lead quality, campaign effectiveness, and sales conversion.
• Personally participate in negotiations with key clients and support high-value transactions.
• Monitor local property market trends, competitor activity, pricing, and customer demand.

Requirements

• At least 5 years of experience selling new-build residential properties in Tbilisi, preferably within the mid-to-premium or premium segment.
• Proven experience managing a sales team of 5 or more people.
• An established network of local real estate agencies, brokers, and property investors.
• Access to a network of affluent clients and proven experience closing residential property deals.
• Experience handling high volumes of online leads and converting them into sales.
• Strong practical experience with CRM systems, sales funnels, lead tracking, and performance reporting.
• Demonstrated ability to achieve sales targets and improve team productivity.
• Excellent leadership, negotiation, communication, and relationship-management skills.
• Fluent Russian and Georgian, with good English proficiency.

Benefits

• Career Growth
• Competitive Salary
• Professional Development