Head of Trade Marketing & E-Commerce

Job Title - Head of Trade Marketing & E-commerce

MAIN RESPONSIBILITIES

• Develop and implement the company's marketing strategy for the online and offline sales channels of the store chain
• Manage and grow the product site on Shopify
• Ensure product listings are complete and kept up to date
• Oversee website SEO optimization
• Set up and manage Google Ads
• Manage and promote Instagram
• Work with bloggers and influencers
• Drive traffic to the website and to the retail stores
• Increase conversion from store/website visitors into sales
• Grow online and offline sales
• Manage the company's marketing calendar
• Plan and execute trade-marketing activities across the retail network
• Develop and run seasonal campaigns, special offers, and events to attract customers
• Design sales-growth and in-store traffic stimulation mechanics
• Coordinate with suppliers and their marketing teams to organize joint promotional activities
• Prepare and oversee the placement of POSM materials in retail locations
• Plan marketing support for new products and seasonal collections
• Analyze the effectiveness of trade-marketing activities
• Develop and promote the company's online store
• Attract targeted traffic to the e-commerce site and to the chain's retail stores
• Analyze marketing metrics, the performance of advertising campaigns, and ROI
• Manage the marketing budget
• Conduct market and competitor analysis, and analyze consumer behavior
• Prepare proposals to increase store traffic and drive sales growth
• Manage agencies, advertising contractors, and external marketing partners
• Lead the marketing team and participate in its further development

REQUIREMENTS

• At least 5 years of experience as a marketing lead/manager such as Marketing Head, Head of Marketing, Marketing Director, or Head of Digital Marketing
• Total marketing experience of at least 10 years
• Mandatory experience in e-commerce within the last 2–3 years
• Practical experience in retail companies
• In-depth understanding of trade marketing and offline in-store traffic acquisition tools
• Experience with marketing calendars and seasonal planning of activities
• Experience collaborating with suppliers and delivering joint marketing projects
• Experience with Shopify is an advantage
• Experience with Google Ads, SEO, and digital promotion channels
• Experience growing Instagram and working with influencers
• Experience managing a marketing team and contractors
• Strong analytical skills and experience working with KPIs