Head of UA

Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, Game Gears and Light Hour Games studios.

Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.

About your role

We are looking for a Head of User Acquisition to empower our marketing team, working on Hero Wars: Dominion Era.

It’s a large-scale role: monthly marketing budgets in the 7-digit range, a user base across 70+ countries, and a game that has already generated more than $1.7B in lifetime revenue. You’ll lead a team of up to 15 talented professionals and will have the opportunity to shape both strategy and execution.

What you’ll do

• Drive the end-to-end marketing process — from idea and testing to full execution and final delivery.

• Design, launch, and optimize marketing campaigns for Hero Wars: Dominion Era, collaborating closely with creative, UA, and analytics teams.

• Manage the full campaign lifecycle — from concept and briefing to execution and post-campaign analysis.

• Track key performance indicators, prepare insights, and translate them into actionable improvements.

• Coordinate with internal and external partners to ensure brand consistency and impactful communication.

• Experiment with new marketing channels, formats, and approaches to drive user acquisition and retention.

What we’re looking for

• Proven experience in marketing within gaming, entertainment, fintech or digital products.

• Solid understanding of user acquisition, digital advertising tools, and campaign metrics.

• Mindset driven by business goals, not tools — you understand the “why” behind every campaign.

• Knowledge of business models, success criteria, and the role marketing plays in achieving them.

• Creative approach with the ability to turn ideas into effective marketing initiatives.

• Strong communication and project management skills, comfortable working with cross-functional teams.

• Analytical thinking with the ability to make data-driven decisions.