Head - Performance Marketing

Job Overview:

• We are seeking an experienced and results-driven Head of Performance Marketing to lead our marketing initiatives in the general insurance sector.

• This role requires a strategic thinker with a deep understanding of digital marketing channels and a proven track record in driving customer acquisition and revenue growth.

Key Responsibilities:

• Strategy Development: Design and implement performance marketing strategies to achieve company growth targets.

• Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels (PPC, SEO, email marketing, social media).

• Data Analysis: Utilize analytics tools to measure, analyze, and report on campaign performance, making data-driven decisions to enhance effectiveness.

• Budget Management: Manage the performance marketing budget to maximize ROI and drive cost-effective marketing strategies.

• Team Leadership: Lead and mentor a high-performing marketing team, fostering a culture of innovation and accountability.

• Collaboration: Work closely with cross-functional teams (Sales, Product, Customer Experience) to align marketing efforts with business objectives.

• Market Research: Stay updated on industry trends and competitor strategies to identify growth opportunities.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

• 10+ years of experience in performance marketing, preferably in the insurance or financial services sector.

• Proven experience in managing and optimizing digital marketing campaigns with measurable results.

• Strong analytical skills with proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.).

• Excellent leadership and communication skills, with the ability to collaborate across departments.

What We Offer:

• Competitive salary and performance-based incentives

• Opportunities for professional development and career growth

• A dynamic and inclusive work environment