HORECA Sales Manager – Dry Foods

Our client is a
well-established food distribution company specializing in the supply of
premium dry food products to the HORECA and retail sectors.

We are hiring an
ambitious, commercially driven HORECA Sales Manager to lead the expansion of
our client’s dry foods business across the UAE.

Based in Dubai, this is
a strategic and hands-on business development role for a proven sales
professional responsible for identifying new market opportunities, securing key
accounts, building relationships with senior decision-makers, and developing a
high-performing sales team to deliver sustainable revenue growth.

Key Responsibilities

• Drive HORECA business

growth across the UAE by identifying new market opportunities, acquiring
strategic accounts and building a strong pipeline of qualified prospects across
hotels, restaurants, cafés, catering companies, cloud kitchens and food service
operators.

• Develop and maintain

strong relationships with senior decision-makers including owners, CEOs,
procurement directors, executive chefs and purchasing managers to secure
long-term commercial partnerships.

• Lead, mentor and develop

a high-performing HORECA sales team, establishing a culture of accountability,
customer excellence and revenue growth.

• Manage commercial

negotiations including pricing, contracts and long-term agreements while
working closely with procurement, logistics and operations teams to ensure
effective customer fulfillment.

**Skills &
Experience**

• Minimum 5 years’ proven

HORECA sales management experience within the UAE dry food distribution sector,
with a strong track record of acquiring new business, growing revenue and
achieving ambitious sales targets.

• Established network

across the UAE HORECA market with strong relationships with key decision-makers
including owners, procurement leaders, executive chefs and food service
operators.

• Demonstrated ability to

build and lead high-performing sales teams, including recruitment, coaching,
performance management and sales capability development.

• Strong commercial and

financial acumen with the ability to negotiate complex agreements, manage
margins and close high-value business opportunities.

• Exceptional

communication, influencing and relationship management skills, with the ability
to engage confidently at senior stakeholder level.

• Valid UAE driving

license is mandatory.

**Candidate
Profile**

• Currently

living in the UAE.

• Fluent in written and

verbal English.

• A commercially driven

sales leader with an entrepreneurial mindset and the ability to identify
opportunities, open new markets and build sustainable customer relationships.

• A confident and

influential communicator, comfortable engaging with senior decision-makers and
driving business conversations from initial contact through to commercial
agreement.

• A hands-on leader with

the resilience, ownership and drive to build teams, deliver results and
accelerate business growth.

Education

• Bachelor’s

degree

**What Our Client
Offers**

• Competitive salary with

attractive performance-based incentives.

• Career progression

within an expanding food distribution business with the opportunity to build
and lead a growing HORECA sales division and make a significant impact on the
company's long-term growth strategy.

• Dynamic, collaborative

and entrepreneurial working environment.