HR Generalist - Bilingual (English/Spanish)

About Rocket Farms

Rocket Farms is a leading grower and marketer of premium potted plants and fresh culinary herbs, creating innovative live-goods programs for many of the nation's leading grocery, club, and mass retail customers. From colorful indoor plants and seasonal favorites to fresh culinary herbs, what we grow reaches consumers across the country.

With decades of horticultural expertise behind us, Rocket Farms continues to evolve bringing new ideas, programs, and energy to an industry we know and love. Behind everything we grow is a diverse team of people who make it happen, and that's where this role comes in.

About the Role

We're looking for a bilingual HR Generalist who enjoys being close to the people and operations they support. This is a hands-on role with broad exposure across HR - from employee relations and recruiting to benefits, leaves, HRIS, compliance, training, and workplace safety.

You'll work directly with employees and managers throughout the organization, helping solve day-to-day challenges while ensuring our HR practices are consistent, compliant, and supportive of the business.

This is a great opportunity for an HR professional who enjoys variety, wants meaningful ownership, and is comfortable working in an operational environment where no two days are exactly alike. Because you'll support our diverse workforce directly, fluency in both English and Spanish is required.

Work Location & Travel

This is an onsite position based at Rocket Farms in Half Moon Bay, California. The HR Generalist will primarily support the Half Moon Bay operation while also providing HR support to affiliated company locations as needed. Travel of up to approximately 10% may be required, primarily to Growers Transplanting, Inc. operations in the Salinas area.

Essential Duties & Responsibilities

• Serve as a trusted day-to-day HR resource for employees and managers, providing guidance on company policies, benefits, leaves, attendance, and other HR programs and processes.

• Manage employee relations matters, including workplace concerns, investigations, coaching, corrective action, performance management, and policy interpretation, escalating complex or sensitive matters as appropriate.

• Provide bilingual English/Spanish HR support, communicating HR information clearly and helping ensure employees understand company policies, programs, and processes.

• Manage recruiting activities for assigned positions, including partnering with hiring managers, posting positions, screening candidates, coordinating interviews, preparing offers, and supporting the hiring process.

• Coordinate and conduct new-hire onboarding and orientation, including employment eligibility verification, required documentation, HRIS enrollment, policy review, and required training.

• Support benefits and leave administration, answering employee questions, coordinating documentation, and partnering with internal and external resources as needed.

• Maintain accurate employee information within the HRIS and ensure personnel, medical, I-9, training, workers' compensation, and other HR records are accurate, confidential, and maintained in accordance with applicable requirements.

• Support payroll and timekeeping processes by reviewing employee data, researching discrepancies, resolving missed punches and PTO issues, and working with employees and managers to ensure accurate and timely information.

• Support workers' compensation administration, including incident documentation, employee communication, claim coordination, return-to-work processes, and required recordkeeping.

• Partner with Safety and operational leadership to support workplace safety programs, employee training, inspections, Safety Committee activities, documentation, and compliance efforts.

• Conduct or participate in HR and Safety audits and identify opportunities to strengthen processes, documentation, compliance, and employee support.

• Maintain current knowledge of applicable federal, California, and local employment laws and HR best practices, helping ensure company policies and employment practices remain compliant and consistently applied.

• Develop and deliver employee and manager training as needed and participate in HR projects and continuous improvement initiatives across the organization.