Influencer Coordinator

• Tinder’s Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage wit
• We partner closely with Brand, Product, Partnerships, and Creative teams to shape how Tinder shows up across TikTok, Instagram, YouTube, and emerging platforms — balancing speed, creativity, and cultural relevance to keep Tinder at the center of the conversation
• Tinder’s Social team sits at the intersection of culture, conversation, and brand relevance, turning internet trends, dating behavior, and audience insights into content people genuinely want to engage with
• We’re looking for a chronically online Influencer Coordinator to support the Influencer Marketing Manager in building a breakthrough creator and talent strategy
• If you’re chronically online, follow reality TV drama like a sport, know the next “it” girls before they hit mainstream, and get Virgo-level obsessed about organizing spreadsheets and data, this is the role for you
• You’ll help shape talent and creator-led campaigns from the first brainstorm through the post-mortem — writing briefs, sourcing and vetting talent, coordinating comms and logistics, supporting shoots, planning events and gifting, and pulling and analyzing the metrics to inform future partnerships
• Brainstorm creative concepts and campaign angles alongside the Influencer Marketing Manager
• Help write and refine creator briefs: clear deliverables, key messaging, brand guidelines, and creative direction
• Research cultural trends, platform formats, and competitor activity to inform brief strategy
• Maintain a real-time campaign tracker with links, publish dates, and talent status as content launches
• Provide general administrative assistance to ensure campaign workflows remain on track
• Identify and shortlist creators aligned to campaign goals, target audience, and brand fit
• Pull and analyze audience metrics to inform talent selection
• Build and maintain long-term relationships with creators, talent managers, and agencies
• Maintain an organized database of vetted creators and past partnership history
• Flag brand safety or reputational risks when vetting creators
• Spot and pitch reactive or trend-based creator moments as they pop up
• Track day-to-day comms with creators, talent managers, and agents
• Track deliverables, timelines, and approvals across multiple campaigns simultaneously
• Coordinate contracts and payments with Legal and Finance
• Collect and track content usage rights and paid-amplification authorizations (e.g., Spark Ads codes) for creator posts
• Confirm creator content includes proper FTC and platform disclosure before it goes live or is promoted
• Facilitate the contracting lifecycle and manage end-to-end campaign logistics—handling vendor onboarding, invoicing, and accounting documentation
• Plan and host influencer events end-to-end — guest lists, vendor coordination, day-of execution
• Concept and execute gifting campaigns, from sourcing to shipping logistics
• Track and report on event and gifting ROI — placements earned, sentiment, reach
• Pull post-campaign and day-to-day performance metrics — reach, engagement, sentiment, and conversion where applicable
• Compile campaign recaps and post-mortems with clear takeaways
• Feed performance insights back into future talent selection and brief development
• Extract and organize performance metrics from active campaigns into our internal tracking systems
• Partner with the Social Content Lead to identify creators, influencers, and talent suited for Tinder’s owned social pages — driving organic reach and growth
• Coordinate creator and talent participation in owned content (i.e. episodic content)

Benefits

• Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
• Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
• Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it

• Familiarity with FTC disclosure guidelines and platform paid-partnership tools
• Fluent in TikTok, Instagram, and YouTube, including formats, trends, and what actually performs with Gen Z women
• Strong organizational skills — able to manage multiple creator relationships and timelines at once without dropping details
• Flexibility for occasional evenings, weekends, and local travel for events and shoots
• Excellent written and verbal communication for talent-facing conversations
• Able to prioritize and move fast when timelines shift or something breaks last-minute
• Comfort with trackers and spreadsheets (Google Sheets) for managing multiple campaigns in parallel
• Comfort pulling and interpreting audience and performance metrics (engagement rate, reach, demographics)
• 1–2 years of experience in influencer marketing, talent partnerships, or social media coordination
• Experience writing or supporting creative/campaign briefs
• A pulse on culture, creators, and what makes a partnership feel authentic rather than transactional
• Experience with influencer discovery/vetting platforms (e.g., CreatorIQ)
• Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer
• Experience with social listening or analytics tools (Dash Social)
• Experience coordinating gifting programs or PR mailer campaigns
• Experience supporting on-site production or shoots
• Existing relationships with creators, talent managers, or agencies
• Experience planning small-to-mid-size events