HeyOz
Influencer Marketing Lead
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Remote
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 1+ years
- Category
- Marketing
- Posted
Must have
- Demonstrated track record of scaling a consumer product, SaaS product, creator tool, or marketing platform through influencer and organic channels within the last 1–3 years
- Deep understanding of growth mechanics on TikTok, Instagram Reels, YouTube Shorts, and X
- Experience building UGC programs, including briefing creators, collecting content, repurposing it, and building compounding assets
- Knowledge of social search and discoverability mechanics
- Hands-on experience with creator outreach, negotiation, contracting, and performance tracking
- Ability to identify winning hooks, scroll-stopping formats, and creators that fit a brand
- Ability to evaluate performance and stop ineffective initiatives
- Ability to demonstrate successful organic or influencer tactics and creator programs
Full description
You will build and own the influencer and organic growth strategy end to end. You will identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X; develop scalable UGC programs; optimize social search, hashtags, profiles, captions, and metadata; run ambassador and affiliate programs; collaborate with creative and product colleagues on viral-ready content hooks; and measure installs, sign-ups, and trials.
Responsibilities
- Build and own the influencer and organic growth strategy end to end
- Identify, recruit, and manage creators across TikTok, Instagram, YouTube Shorts, and X
- Develop scalable UGC programs that generate authentic, high-converting content
- Optimize social discoverability through hashtags, social SEO, keyword-optimized profiles and captions, and metadata
- Run ambassador and affiliate programs
- Collaborate with creative and product teams to develop viral-ready content hooks
- Test and track the tactics that drive installs, sign-ups, and trials
- Build organic content calendars that complement paid campaigns and reduce blended CAC
Requirements
- Demonstrated track record of scaling a consumer product, SaaS product, creator tool, or marketing platform through influencer and organic channels within the last 1–3 years
- Deep understanding of growth mechanics on TikTok, Instagram Reels, YouTube Shorts, and X
- Experience building UGC programs, including briefing creators, collecting content, repurposing it, and building compounding assets
- Knowledge of social search and discoverability mechanics
- Hands-on experience with creator outreach, negotiation, contracting, and performance tracking
- Ability to identify winning hooks, scroll-stopping formats, and creators that fit a brand
- Ability to evaluate performance and stop ineffective initiatives
- Ability to demonstrate successful organic or influencer tactics and creator programs
Benefits
- Equity consideration for the right candidate
- Uncapped performance bonuses tied to growth outcomes
- Direct access to a founder
- Budget to build a creator program
- Remote-first, async-friendly culture