Integrated Media Director / Associate Director

Company description Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world. If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips. Go ahead, the world is waiting. Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital. Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL. Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape. Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience. Overview We are seeking an experienced Client Associate Director / Director to lead an integrated portfolio of luxury and premium brands within the Singapore market. This role is responsible for shaping strategic client partnerships, leading integrated media and marketing solutions, and ensuring excellence across strategy, planning, execution, measurement, and commercial delivery. The ideal candidate will be a senior client leader who can influence executive stakeholders, connect specialist capabilities, and translate business priorities into market-relevant strategies. The individual will own the overall health and growth of the client partnership while driving innovation, team performance, and measurable business outcomes. Responsibilities Serve as the senior strategic advisor and primary client lead for a portfolio of luxury and premium brands in Singapore. Build trusted relationships with senior client stakeholders and lead business reviews, annual planning, strategic discussions, and growth conversations. Translate regional and global brand priorities into actionable, locally relevant strategies for the Singapore market. Lead the development of integrated communications and media strategies across digital, social, content, performance, CRM, search, offline media, data, and technology. Oversee end-to-end client delivery, ensuring strategic quality, operational excellence, and consistency across all workstreams and touchpoints. Provide senior direction on campaign planning, investment, execution, optimization, measurement, and reporting to deliver measurable business outcomes. Leverage consumer insights, market intelligence, competitive activity, and emerging trends to develop innovative client solutions. Identify and convert opportunities to deepen client partnerships, expand scope of work, and drive sustainable account growth. Lead commercial discussions, including scopes of work, resource planning, agency fees, budgets, and profitability. Orchestrate collaboration across media, creative, digital, data, analytics, performance marketing, commerce, CRM, and technology teams. Champion new methodologies, measurement frameworks, and ways of working that improve effectiveness and client outcomes. Provide leadership, coaching, and clear strategic direction to team members, ensuring strong delivery standards, capability development, and succession planning. Act as a senior escalation point, resolving complex issues while maintaining client confidence and protecting the quality of the partnership. Stay ahead of developments in luxury, media, technology, consumer behaviour, and the Singapore market, translating emerging opportunities into actionable recommendations. Qualifications 8–12 years of experience in client leadership, integrated marketing, media, account management, or a related discipline. Proven experience leading complex client relationships and integrated workstreams within the Singapore market. Strong understanding of integrated communications planning, digital media, performance marketing, programmatic advertising, data-driven marketing, commerce, and measurement frameworks. Experience managing luxury, premium, retail, beauty, fashion, lifestyle, or consumer brands is highly preferred. Demonstrated ability to influence senior stakeholders and operate effectively within complex, matrixed organizations. Strong commercial acumen, including experience managing large budgets, scopes of work, agency fees, resourcing, and profitability. Proven ability to lead cross-functional teams and connect specialist capabilities into cohesive client solutions. Strong strategic thinking, problem-solving, and decision-making capabilities, supported by sound business judgement. Excellent communication, presentation, negotiation, and stakeholder management skills. A people-focused leadership style, with experience coaching teams and developing high-performing talent.