Full description

Position: Internet Sales Associate

The Internet Sales Associate is responsible for managing incoming leads from start to finish with the primary goal of setting appointments and converting them into vehicle sales. This role combines both BDC and sales responsibilities, requiring strong communication, follow-up, and closing skills. This position is considered a promotion from the sales floor and offers strong growth potential within the dealership.

Key Responsibilities:

Handle all incoming internet leads, phone inquiries, and text communications

Engage customers through calls, texts, and emails with the goal of setting appointments

Build value in the dealership experience and overcome objections using effective communication (ARP: Acknowledge, Respond, Pivot)

Maintain consistent and timely follow-up on all prospects

Log all customer interactions accurately in the CRM

Confirm and prepare appointments to ensure a smooth in-store experience

Transition from appointment setting to in-store sales and close deals

Work closely with management and team members to maximize opportunities and performance