IOPE Integrated Communications Manager

Job SummaryAbout IOPE

IOPE is a science-forward beauty brand rooted in cutting-edge biotechnology and innovation. As part of the Amorepacific portfolio, IOPE is committed to delivering high-performance skincare backed by research and results. We are looking for a dynamic and strategic communications leader to help shape how IOPE shows up across digital platforms and in the cultural conversation.

Position Summary

The Senior Manager, Integrated Communications will lead the strategic planning and execution of IOPE’s brand voice and presence across social media, influencer marketing, and public relations. This role is responsible for driving awareness, engagement, and brand equity through compelling storytelling, thoughtful partnerships, and multi-channel communications. The ideal candidate is a cross-functional leader, creative thinker, and strong communicator who understands how to build and amplify brand love in a fast-paced, digital-first environment.

Key ResponsibilitiesSocial Media Marketing

• Monitor analytics and metrics to gauge success of social media posts and campaigns.

• Research social media trends that relate to target audience’s interest.

• Manage a social media content calendar for various channels, planning and scheduling posts in advance.

• Maintain a cohesive social media strategy across various channels to achieve high levels of user engagement.

• Plan, create, publish and share new content (including original text, images, video, and code) on a daily basis that builds meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand

• Collaborate with the marketing team to grow the company’s network and target new followers.

• Set up and optimize company pages within each platform to increase the visibility of company’s social content.

• Collaborate with sales and marketing teams to develop social media campaigns.

Influencer Marketing & Public Relations

• Build and manage influencer strategies that align with brand goals and product launches

• Identify, negotiate, and maintain relationships with a network of creators (macro, micro, and emerging voices)

• Track performance, ROI, and impact of influencer campaigns

• Lead earned media strategy including product seeding, press events, and editor relations

• Partner with agency teams or internal PR resources to secure coverage in beauty, lifestyle, and relevant verticals

• Manage messaging and communications plans for product launches and brand milestones

Integrated Campaigns