IPM Partner Marketing Manager

About the role

We’re looking for a proactive, strategic, and collaborative Partner Marketing Manager to support our AWS clients by guiding their partners through successful Industry Partner Marketing programs. This role is a dynamic blend of digital marketing, client success, project management, and communication. You’ll work with AWS Industry Partner Marketing stakeholders to align their marketing strategies with business objectives, drive demand, and accelerate growth. You’ll also engage with partners on a one-to-many basis as you execute scalable marketing campaigns and events for them to leverage.

What you'll do

• Act as a strategic marketing advisor to partners— accelerate their success with personalized guidance on go-to-market planning, execution and reporting.

• Support the client in developing effective marketing programs that inspire partners to engage, leveraging internal tools and external agencies.

• Own marketing program execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.

• Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.

• Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies and measuring ROI.

• Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.

• Support partners in navigating the client’s marketing platform and tools, offering training and best practices.

Qualifications

• 3+ years of hands-on experience in partner marketing, with a focus on digital and demand generation.

• Background in B2B marketing or agency environments preferred.

• Experience in the tech industry is a plus.

• Strong analytical mindset—you enjoy measuring performance and optimizing for better results.

• Excellent communicator with confidence in both client-facing conversations and internal collaboration.

• Proficient in Microsoft Excel, PowerPoint, and Outlook.

Salary Range: $60,000 - $80,000

Benefits:

All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.

Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

• The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.