Junior Account Executive, New Markets
- Compensation
- Not disclosed
- Location
- Canada
- Work setup
- Remote
- Seniority
- Junior
- Employment
- Not specified
- Experience
- 0+ years
- Category
- Sales
- Posted
Skills
Must have
- • 0–2 years of experience in a sales, customer-facing or target-driven role. A first sales job is welcome.
- • Genuinely comfortable making a cold call — no referral, no inbound form, no existing relationship.
- • Resilient about rejection, because opening a new market means a lot of it before the first yes.
- • Clear, confident communicator — on the phone, on video and in writing.
- • Coachable: you take feedback, apply it the same week, and ask for more.
- • Willing to be a partner to your SDR rather than a passenger — giving them direction and feedback, not just taking their meetings.
- • Organised and self-directed enough to run your own day in a remote role without someone counting your hours.
- • Curious about how different kinds of businesses actually operate, and interested in getting good at software sales as a craft.
- • Legally able to work in Canada and available to work North American business hours.
Nice to have
- • Any exposure to cold outbound — SDR/BDR work, retail, hospitality, call centre, recruiting, fundraising, or another role where you had a number and a script.
- • Experience selling into more than one industry, or into small owner-operated businesses where the buyer is the owner.
- • Experience with a CRM (HubSpot, Salesforce or similar) and prospecting tools like ZoomInfo — helpful, not required. We'll teach it.
- • Familiarity with marinas, boating, RV parks, campgrounds, storage, dealerships or another owner-operator business. Knowing the customer is worth more here than knowing SaaS.
- • Interest in AI and automation, and the ability to explain it to someone who doesn't care how it works — only what it does for them.
- What We're Not Asking For
- • SaaS experience. We'd rather have a fast learner with the right instincts than someone with three years of bad habits.
- • A university degree in anything specific.
- • An existing book of business or industry contacts.
- Why Join
- • You're not farming someone else's customer list. Every logo you close is a new one.
- • You have a dedicated SDR feeding the top of your funnel from day one — rare in a first AE seat — and you own the deal from the first meeting onward.
- • Sell a product prospects can hear working in the first two minutes of a demo, in markets that haven't been called on yet.
- • Real influence in your first year on which industries BluSynq goes after next — your data decides it.
- • Short sales cycles: you'll get more at-bats in a year here than in three years selling enterprise software, which is how sellers actually get good.
Full description
About Valsoft
Valsoft builds and scales vertical market software companies. We partner with strong teams, invest in the long term, and run disciplined operating systems to drive sustainable growth across our portfolio.
About BluSynq
BluSynq is changing the way operators run their front desk. Our AI-powered agent connects to the tools a business already uses and answers questions, books appointments and closes deals — automatically, 24/7 — over voice, text and email. We are a fast-scaling, tech-driven business inside the Valsoft / Aspire Software portfolio, working closely with DockMaster, the leading marina management platform.
The OpportunityThis is a first or second sales job, and a real one.
We're hiring a Junior Account Executive to take BluSynq into new markets.
BluSynq already has a natural home inside DockMaster's marina customer base. That is not your territory. Yours is everything outside it: independent operators who have never heard of us, and the adjacent industries where the same problem exists. If a business loses money every time the phone rings and nobody picks up, it's a prospect.
You won't be doing it alone. A dedicated Sales Development Representative works alongside you, building target lists and running first-touch outreach to book qualified meetings into your calendar. From that first meeting on, the deal is yours: discovery, demo, proposal, negotiation and close.
You'll still create pipeline of your own. The best sellers always do, and in a new market a rep who only works booked meetings never learns why the market says no. But you have a partner at the top of the funnel, and a real say in who they call.
You will not be building the go-to-market strategy. That's the point. The talk tracks, demo flow, pricing and CRM process are being built for you by the senior seller and the COO. What you will do is find out which industries outside our home market actually buy — and that read is worth as much to us as the revenue.
You'll be coached directly, weekly, on live calls and recorded ones. If you're hungry, coachable and willing to pick up the phone yourself when the calendar looks thin, this is a seat where you can be closing your own deals inside 60 days and running a full territory inside a year.
Where You'll Sell
Every deal you close is a net-new logo. You'll work two fronts:
- The marine market we don't already serve — independent marinas, boatyards, yacht clubs, waterfront venues and dealerships that are not DockMaster customers.
- Adjacent industries with the same front-desk problem — appointment-driven, phone-dependent, owner-operated businesses, including: