Junior ASO Specialist

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

What you’ll do

You’ll take ownership of work that gives us our competitive edge, including:

• Own and optimize our apps across African markets, primarily on the App Store, Play Store, and Huawei AppGallery
• Develop and execute ASO strategies to enhance app visibility, increase downloads, and improve conversion rates.
• Optimize metadata including titles, descriptions, keywords, and visual assets, to boost visibility, rankings, and user acquisition.
• Run A/B tests on store assets and analyze results to inform ongoing optimization.
• Drive mobile innovation by staying up to date with the latest ASO trends, platform updates, and industry best practices.
• Conduct in-depth competitor analysis to uncover trends and growth opportunities.
• Collaborate with cross-functional teams to align ASO efforts with regular app release cycles and ensure readiness.
• Support the launch of new apps, features, and updates with tailored ASO strategies.
• Partner with product and marketing teams to drive promotions, including In-App Events.
• Manage multiple projects and timelines while coordinating with relevant stakeholders.
• Maintain strong and effective cross-team collaborations and relationships.
• Briefing, management, and research of projects in relevant systems.
• Maintain app store accounts and manage user access across all platforms.
• The conceptualization and implementation of ideas throughout the business.
• Ensure internal documentation and knowledge bases are regularly updated with new and existing processes.
• Manage communications with suppliers, agencies, and strategic partners.

This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

What you’ll bring

You’re someone who brings:

• Minimum 1 years’ working experience managing ASO on the App Store and Google Play, or relevant marketing experience.
• Experience managing apps on the App Store and Play Store.
• Experience developing and executing successful ASO strategies that drive measurable results.
• Excellent communication skills, with the ability to translate complex ASO results into clear, actionable insights.
• Highly analytical with experience using ASO and app performance tools such as AppTweak, SensorTower, App Store Connect, and Google Play Console.
• Proficient in reporting and data visualization using tools like Power BI, Tableau, or Excel.
• Effective cross-functional collaborator, able to work seamlessly with performance marketing, creative, product, and analytics teams.
• Exceptional attention to detail, with strong organizational and prioritization skills.
• A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
• Strong organisational skills and the ability to manage multiple projects without dropping the ball
• Adaptability – you stay sharp, productive and positive in fast‑moving environments

Desirable skills you’ve got up your sleeve

It would be great if you also have some of the following skills:

• A passion for and knowledge of sports betting apps and casino games.
• Experience in iGaming, regulated industries, or working with fast-paced digital products.
• Exposure to App Marketing platforms like AppsFlyer, Sensor Tower, App Annie etc.

*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!