Junior Growth Product Manager (Well-Being Coach)
Supports growth of workout funnels for a young female audience in BetterMe's Well-Being Coach product: competitor and market research, funnel analytics across acquisition, activation, and retention, and planning and evaluating A/B tests. Core skills are growth metrics, analytics tooling, and B2 English.
- Compensation
- Not disclosed
- Location
- Kyiv, Ukraine
- Work setup
- Remote
- Seniority
- Junior
- Employment
- Not specified
- Experience
- 1+ years
- Category
- Product
- Posted
Skills
Must have
- 6+ months of experience at product IT companies in product, analytics, user acquisition, or creative marketing; or 1+ year at an FMCG company in brand management, marketing, or analytics
- Strong problem-solving skills — get to root cause, break it into parts, land on the best solution
- Proactive mindset and drive to take ownership
- Solid analytical skills: confident understanding of growth metrics (CR, ARPU, CAC, LTV) and basic proficiency with analytics tools
- Upper-intermediate (B2) or higher English proficiency
Nice to have
- Understanding of design principles and copywriting strategies
- Hands-on experience running A/B tests and launching products from scratch
- Curiosity about the fitness industry
Full description
About us:BetterMe — an all-in-one well-being ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
As a Junior Growth Product Manager in the Young Female stream at BetterMe, you will help the team scale a fast-growing direction focused on R&D of new workout funnels for young women. You will focus on supporting growth processes, such as market and competitor research, analytics, and small experiments, that underpin the discovery and optimization of new funnels across acquisition, activation, and retention.
Your impact:
- Analyse acquisition, activation, and retention metrics to identify funnel bottlenecks and opportunities to improve conversion, engagement, and monetisation.
- Research competitors and monitor the market to uncover new growth opportunities and support the discovery of new workout funnels for the Young Female audience.
- Study user behaviour, collect feedback, and extract insights from product analytics to turn them into data-driven conclusions and recommendations.
- Identify growth areas, formulate hypotheses, and prioritise experiments in a structured backlog.
- Plan and coordinate A/B tests, measure their results, and evaluate their impact on key business metrics.
- Collaborate cross-functionally with marketing, analytics, copyright, legal, design, and development teams, ensuring a shared understanding of goals, results, and next steps.
About you:
- 6+ months of experience at product IT companies in product, analytics, user acquisition, or creative marketing; or 1+ year at an FMCG companies in brand management, marketing, or analytics.
- Strong problem-solving skills — you can get to the root cause, break it into parts, and land on the best solution.
- A proactive mindset and the drive to take ownership.
- Solid analytical skills: confident understanding of growth metrics (CR, ARPU, CAC, LTV) and basic proficiency with analytics tools.
- Upper-intermediate (B2) or higher proficiency in English.
Will be a plus:
- Understanding of design principles and copywriting strategies.
- Hands-on experience running A/B tests and launching products from scratch.
- Curiosity about the fitness industry.
What you get at BetterMe:A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.