LaCroix Sparkling Water - Social Media & Influencer Specialist

Position Overview:

The Social Media & Influencer Specialist will serve as a key member of the Digital Marketing team, supporting the execution of social media content, influencer marketing initiatives and consumer engagement programs across National Beverage Corp.'s key brands.
This is a hands-on, creative role that combines social media content creation with influencer relations, including developing engaging content for TikTok and Instagram, identifying and building relationships with creators, supporting influencer campaigns and events, and assisting with day-to-day social media programming.
Working closely with the Social Media Manager and broader Digital Marketing team, this individual will help bring the brand to life through relevant, engaging content and meaningful creator partnerships. The ideal candidate is highly creative, organized, proactive, knowledgeable about social media trends and comfortable managing multiple initiatives in a fast-paced environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Social Media & Content Creation

Support the development and execution of social media content calendars across key platforms, including Instagram, TikTok, Facebook and emerging platforms.
Develop, film, edit and produce a minimum of three TikTok videos per week, focusing on engaging, trend-driven and original content that aligns with the brand's voice and objectives.
Collaborate with the Social Media Manager and Digital Marketing team on creative ideation, brainstorming and content development for ongoing social programming and campaigns.
Monitor social media trends, emerging formats, trending sounds and cultural conversations to identify relevant content opportunities.
Capture and create real-time social media content at select brand events, activations and influencer experiences, including travel as needed.
Support day-to-day community management, including monitoring comments, direct messages, mentions and consumer engagement across social platforms.
Identify, aggregate and organize user-generated content (UGC) for potential use across brand social channels.
Assist with the development of creative briefs and content direction for UGC creators and external content platforms.
Support social media campaigns, product launches, giveaways and other Digital Marketing initiatives.

Influencer Relations & Creator Partnerships

Identify, research and source influencers and content creators who align with the brand's identity, target audiences and marketing objectives.
Conduct ongoing influencer outreach for weekly and monthly product gifting, seeding initiatives and organic creator partnerships.
Source and coordinate influencers for brand events, activations and campaigns, including both paid and non-paid opportunities.
Support the development and expansion of the influencer network, identifying new creators and opportunities for partnerships.
Support influencer campaign execution, including coordinating content expectations, reviewing deliverables and tracking creator participation.
Assist with influencer event logistics, including invitations, RSVPs, guest lists, communications, gifting and onsite coordination as needed.
Maintain organized influencer databases, outreach trackers, gifting lists and campaign records.
Monitor influencer content and assist with tracking campaign performance, engagement and deliverables.

Program & Team Support

Support the College Ambassador Program as needed, including student communications, content coordination, tracking participation and providing organizational support for program initiatives.
Assist with coordinating social media giveaways, surprise and delight initiatives and consumer engagement programs.
Provide hands-on support for marketing initiatives as needed, including organizing, packing and preparing products, influencer gifts and promotional materials for shipment or distribution.
Collaborate with the Digital Marketing team to ensure influencer and social media initiatives are aligned with ongoing campaigns and brand priorities.
Assist with social media and influencer reporting, tracking content performance, engagement and campaign results.
Other duties as assigned by Supervisor.

MINIMUM QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Public Relations, Media or a related field preferred, or equivalent relevant experience.
Approximately 2–3 years of experience in social media, influencer marketing, content creation or a related field.
Strong understanding of TikTok, Instagram and emerging social media platforms, including trends, content formats and best practices.
Demonstrated experience creating engaging short-form video content, including filming, editing and producing TikToks and Reels.
Proficiency with mobile content creation and editing tools such as CapCut, Canva or similar applications.
Experience with influencer outreach, creator relationships, gifting programs or influencer marketing campaigns preferred.
Strong creative instincts and the ability to translate social trends into relevant, engaging brand content.
Excellent written and verbal communication skills, particularly when communicating with influencers, creators and consumers.
Highly organized and detail-oriented, with the ability to manage multiple projects, creator relationships, deadlines and logistical details simultaneously.
Self-motivated, proactive and comfortable working independently while collaborating closely with a team.
Strong interpersonal skills and the ability to build and maintain positive relationships with creators and external partners.
Comfortable working in a fast-paced, hands-on environment and adapting to changing priorities.
Ability to take direction, contribute creative ideas and execute assigned projects efficiently.