Lead Brand Designer
Lead Brand Designer on Whatnot's creative team, driving strategy and hands-on execution of campaign identity systems for digital and in-person events across categories like sneakers, sports cards, and fashion. Requires 8+ years in design, brand, and experiential creative, including 2+ years in a lead design role.
- Compensation
- Not disclosed
- Location
- New York, NY
- Work setup
- Remote
- Seniority
- Lead
- Employment
- Not specified
- Experience
- 2+ years
- Category
- Design
- Posted
Must have
- 8+ years of experience in design, brand, and experiential creative roles
- 2+ years in a lead design role, independently concepting, designing, and executing projects
- Proven track record of developing and executing marketing and brand strategies and identity systems across physical and digital surfaces
- Experience building and evolving brand systems in digitally native, social-first contexts
- Leadership of creative teams taking campaigns from idea through execution, with measurable business impact
- Deep understanding of audience behavior, trends and tools, and how brands intersect with culture
- Adept at using data and metrics to inform creative decisions
- Excellent communication and collaboration skills, with experience presenting ideas and working with designers, marketers, and product teams
- Skilled at managing multiple projects simultaneously and adapting as priorities shift
- Curious, proactive, growth mindset, and high standard for quality
- Thrives on feedback as a tool for growth
- Portfolio showcasing your work
Nice to have
- In-house experience at a multi-sided brand or marketplace
- High-growth startup, marketplace or creator-focused platform experience
Full description
🚀 Join the Future of Commerce with Whatnot!
Whatnot is the largest live shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
💻 Role
We are looking for a Lead Brand Designer to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core team member, you’ll play a key role in leading the strategy, development, and execution of physical and digital events that resonate deeply with our communities. We’re looking for a hands-on, hybrid creative who thrives at the intersection of brand design and experiential creative, responsible for translating the energy of our diverse categories (from Sneakers and Sports Cards to Fashion and Beauty) into digitally native on-platform events and show-stopping in-person activations. If you're a highly conceptual designer who can build campaign identity systems from scratch, present multiple visual directions with conviction, and roll up your sleeves to execute the work, we’d love to hear from you.
- Collaborate closely with category and marketing teams to develop and execute campaign strategies and design directions that support our business goals and objectives and define how Whatnot shows up across digital and physical touchpoints.
- Oversee end-to-end processes, from initial concepts to final handoff, to deliver work that drives loyalty and engagement and maintains a high bar for craft.
- Lead with the ability to provide mentorship, feedback, and foster a collaborative environment
- Lead brainstorming and ideation sessions, generate new ideas and concepts for event campaigns, and develop creative briefs that inspire the team to deliver outstanding work.
- Stay ahead of trends, emerging platforms, and creative best practices to keep our events fresh, effective, and culturally resonant.