Lead Designer, Brand & Growth
Lead brand and growth design for Picnic’s web funnels and lifecycle campaigns, balancing high-converting visuals with cohesive brand systems across digital and physical touchpoints.
- Compensation
- $130K–$153K / yr
- Location
- Los Angeles, CA
- Work setup
- Not specified
- Seniority
- Lead
- Employment
- Full time
- Experience
- 5+ years
- Category
- Design
- Posted
Skills
Must have
- 5+years brand/visual design experience
- Experience managing design team resources, external freelancers, agencies, etc.
- Growth design fluency with demonstrable impact designing against funnels, metrics, experimentation, and iteration.
- Web first craft with strong typography, layout systems, and conversion oriented instincts.
- A data driven mindset: you are comfortable using data to form hypotheses, prioritize work, and evaluate outcomes. You can interpret funnel metrics and experiment results (GA, Mixpanel, Looker, Amplitu
- High autonomy with the ability to organize your own work, manage priorities, and drive projects forward without heavy oversight.
- Cross functional collaboration skills with marketers, PMs, writers, and developers, and the ability to communicate decisions clearly.
- Systems thinking with an ability to build reusable patterns and lightweight guidelines that scale.
Full description
Who we are
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
About the role
We are looking for a Senior Brand and Growth Designer to help scale Picnic through high-performing creative across acquisition, activation, and retention. This is a web first, growth minded brand design role. You will build and iterate on landing pages, ads, lifecycle campaigns, and key product touchpoints that move funnel metrics while maintaining a high bar for craft.
You will partner closely with Marketing and Product to ship work quickly, learn from experiments, and make Picnic feel consistent everywhere it shows up. That includes the moments that matter most on trypicnic.com, in campaign flows, and in the physical office environment where the experience becomes a weekly ritual.
This is a senior individual contributor role with no direct people management. You will lead by craft, clarity, and momentum.
What you’ll do
- Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments.
- Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs.
- Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff.
- Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency.
- Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital.
- Raise the craft bar through typography, layout, hierarchy, and polish while keeping velocity high.
- Mentor by influence by providing feedback and direction to peers when needed.
- Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing.
- Attend office activations and launches to test in the real environment, observe behavior, identify friction, and capture insights firsthand.
What we’re looking for
- 5+years brand/visual design experience
- Experience managing design team resources, external freelancers, agencies, etc.