Lead - Marketing

Marketing LeadExperience: 10 - 15 Years

Work Mode: Hybrid

Role Overview:

We are looking for an experienced Marketing Lead with strong expertise in customer data platforms, marketing automation, and enterprise marketing technology architecture. The ideal candidate will have hands-on experience with Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Adobe Marketo, along with a solid understanding of customer journey orchestration, data integration, and cross-channel marketing strategies.

The candidate will be responsible for designing and implementing end-to-end marketing technology solutions that enable personalized customer experiences, improve engagement, and drive business growth.

Key Responsibilities:

• Lead the design and implementation of end-to-end marketing technology solutions and enterprise architecture.

• Develop and execute customer-centric marketing strategies, including customer journey mapping, workflow design, and journey orchestration.

• Drive the implementation and integration of Customer Data Platforms (CDPs), Email Service Providers (ESPs), and marketing cloud platforms.

• Design and manage data integration solutions using APIs, web services, and other integration technologies.

• Lead data tracking, data modeling, and implementation initiatives to support personalized and data-driven marketing campaigns.

• Implement and optimize Adobe Experience Platform (AEP), Adobe Journey Optimizer (AJO), Adobe Campaign, and Adobe Marketo solutions.

• Manage cross-channel marketing orchestration across email, SMS, push notifications, in-app messaging, and other digital channels.

• Work with platforms such as Braze and Oracle Eloqua to support marketing automation and customer engagement initiatives.

• Collaborate with business, marketing, data, and technology teams to translate business requirements into scalable technical solutions.

• Ensure data quality, seamless platform integration, and effective measurement of marketing performance.

• Stay updated on emerging marketing technologies, platform capabilities, and industry best practices.

Required Skills and Qualifications:

• 10 - 15 years of experience in marketing technology, marketing automation, customer engagement platforms, or related domains.

• Strong understanding of Customer Data Platforms (CDPs), Email Service Providers (ESPs), and marketing cloud platforms.

• Comprehensive experience with the Adobe marketing ecosystem, including:

• Adobe Experience Platform (AEP)

• Adobe Journey Optimizer (AJO)

• Adobe Campaign

• Adobe Marketo

• Strong understanding of API integrations, web services, data flows, and enterprise architecture design.

• Experience in data integration, tracking, data modeling, and platform implementation.

• Expertise in customer journey design, marketing workflows, journey orchestration, and cross-channel campaign execution.

• Familiarity with marketing automation and customer engagement platforms such as Braze and Oracle Eloqua.

• Experience designing and implementing integrated marketing solutions across email, SMS, push notifications, and in-app channels.

• Strong analytical, problem-solving, stakeholder management, and communication skills.

Certifications:

• Adobe platform certification(s) relevant to the Adobe marketing ecosystem.

• Google Analytics Individual Qualification (GAIQ) or equivalent Google Analytics certification.