Lead, Media and Demand Generation
- Compensation
- Not disclosed
- Location
- Miami, US
- Work setup
- Not specified
- Seniority
- Lead
- Employment
- Full time
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years of hands-on experience with Salesforce Marketing Cloud, CRM / email campaign execution, marketing operations, or a closely related field.
- Demonstrated experience building, testing, and deploying email campaigns in Salesforce Marketing Cloud.
- Working knowledge of HTML / CSS for email, including the ability to modify templates and troubleshoot common rendering and tracking issues.
- Strong attention to detail and comfort working directly in technical marketing platforms.
- Strong troubleshooting skills and ability to diagnose routine campaign and platform issues independently.
- Ability to manage multiple campaigns and deadlines while communicating clearly with cross-functional partners.
- Experience with Koddi, Qualtrics, ad serving, mobile-app advertising, or survey deployment is helpful but not required.
- Curiosity and willingness to learn new platforms quickly as the Media Network technology stack evolves.
Full description
Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
The Royal Caribbean Group’s Celebrity Cruise lines brand has an exciting career opportunity for a full-time Lead of Media and Demand Generation reporting to the Senior Director, Media and Demand Generation.
This position will be based in Miami. Position Summary:
The Lead, Media and Demand Generation is a hands-on digital campaign execution role responsible for building, testing, launching, and troubleshooting advertiser campaigns across Royal Caribbean Group’s owned digital channels.
Over the next 6–12 months, the role will primarily support three platforms/channels:
- Email / Salesforce Marketing Cloud (approximately 60%) - Build and deploy advertiser email campaigns and placements within existing guest communications.
- Mobile App / Koddi (approximately 20%) - Configure and manage advertiser placements within RCG’s mobile app.
- Survey / Qualtrics (approximately 20%) - Build and deploy post-campaign guest surveys used to measure advertiser impact.
Longer-term, the role will primarily support email.
As such, the ideal candidate brings a strong foundation in Salesforce Marketing Cloud and hands-on email development, with the technical aptitude and willingness to quickly learn Koddi, Qualtrics, and other platforms as the Media Network evolves.
The role works closely with Campaign Managers to translate approved campaign plans into technically sound, high-quality executions.
Essential Duties and Responsibilities:
General Campaign Operations
- Manage multiple concurrent campaign components and deadlines, proactively flagging missing assets, approvals, dependencies, or launch risks.
- Follow established build, QA, deployment, and escalation processes to ensure accurate and timely execution.
- Partner closely with Campaign Managers to resolve issues and keep campaigns on track.
Email / Salesforce Marketing Cloud (approximately 60%)
- Build, configure, test, and deploy advertiser campaigns and placements in Salesforce Marketing Cloud, including dedicated emails and advertising within existing guest communications.
- Translate campaign briefs into channel execution, including creative, links and tracking, audiences, targeting, deployment timing, and other campaign settings.