Lead - Salesforce Marketing Cloud Support Consultant (MC Next)

Area(s) of responsibility

Empowered By Innovation
Birlasoft, a global leader at the forefront of Cloud, AI, and Digital technologies, seamlessly blends domain expertise with enterprise solutions. The company’s consultative and design-thinking approach empowers societies worldwide, enhancing the efficiency and productivity of businesses. As part of the multibillion-dollar diversified CKA Birla Group, Birlasoft with its 12,000+ professionals, is committed to continuing the Group’s 170-year heritage of building sustainable communities.

Job Title / Position: SFMC Support Consultant
Experience: 8 - 10 years
Location: Bengaluru / Pune / Noida

Essential Functions & Accountabilities

• Hands-on experience with AMPScript, SSJS, SQL, REST APIs, and SOAP APIs.
• Proven experience integrating SFMC with Salesforce CRM, Data Cloud, SFTP, and third-party platforms.
• Strong knowledge of SFMC data architecture, data modeling, and complex integration patterns.
• Hands-on experience with Journey Builder, Automation Studio, Content Builder, CloudPages, Contact Builder, Intelligence Reports, Subscriber Management, Data Flows, Google Analytics, and omnichannel messaging (Email, WhatsApp, LINE).
• Good understanding of Salesforce CRM administration, standard objects, and reporting.
• Hands-on experience with Salesforce Data Cloud (Data 360), including data ingestion, data modeling, identity resolution, profile unification, calculated insights, segmentation, activations, and data governance.
• Experience designing and implementing Data Streams, Data Model Objects (DMOs), Identity Resolution rulesets, Data Actions, and integrations with SFMC and Salesforce CRM.
• Strong understanding of Data Cloud architecture, data harmonization, consent management, and customer 360 use cases.
• Strong troubleshooting skills with the ability to perform production issue triage and root cause analysis.
• Excellent communication and presentation skills for client workshops, demos, and stakeholder discussions.
• Ability to support global teams across multiple regions and deliver against critical go-live timelines.
• Proficient in ServiceNow, Jira, and other project/ticket management tools.
• Self-driven team player with the ability to work independently in fast-paced environments.

Good to Have

Experience with Salesforce Marketing Cloud Next (MC Next), Agent force for Marketing, Agent Builder, and Data Cloud-powered audience activation

EDUCATION: Bachelor of Engineering in Computer Engineering.