Lifecycle Marketing Associate

The Lifecycle Marketing Coordinator contributes to the smooth running of marketing operations by administering tools such as email and lifecycle communication, product marketing, employer branding, GTM communications and supporting the team in various projects.

What you will do...

• Create, own, and deliver a performance-driven email communication plan, and implement a newsletter calendar aligned with business goals.

• Develop and implement lifecycle marketing strategies to improve onboarding, client lifetime, and ensure we communicate with our users in all essential customer touchpoints.

• Keep our automated email and chatbot communications up to date in line with the lifecycle marketing strategy.

• Ensure the communication is on-brand, consistent in terms of style, quality, and tone of voice, while also optimized for user personas across channels.

• Work closely with the product and business teams to ensure effective GTM communication and coordinate team wide product marketing activities.

• Analyze the impact of email and lifecycle marketing to measure performance, monitor customers’ lifetime value, and suggest improvements.

• Manage and analyse marketing voucher initiatives used for customer onboarding, tracking their usage, performance, and impact to identify opportunities for improvement.

• Support the team with employer branding activities.

• Assist with all marketing mix areas to drive traffic to the website and convert visitors into customers.

• Contribute to additional projects and initiatives that support the continued growth of the business.

• Collaborate closely with fellow members of the marketing team and internal teams to ensure communication consistency.

We would love to meet someone with...

• 1+ years of experience in Lifecycle Marketing, CRM, Email Marketing, Marketing Automation, Customer Engagement, or a similar field.

• Hands-on experience with email campaigns, newsletters, automated journeys, segmentation, and basic marketing automation.

• Familiarity with CRM and marketing automation platforms; HubSpot is a plus.

• Understanding of customer lifecycle principles, including onboarding, activation, retention, and re-engagement.

• Strong copywriting skills and the ability to create clear, engaging, customer-focused communications.

• Basic analytical skills and the ability to monitor campaign performance, understand key metrics, and identify opportunities for improvement.

• Strong organization, attention to detail, ownership, and ability to manage tasks independently.

• Good communication and collaboration skills, with a proactive, curious, and growth-oriented mindset.

What would be a plus...

• Experience with HubSpot or similar CRM and marketing automation platforms.

• Experience supporting product launches, feature adoption, retention, or churn-prevention initiatives.

• Experience in B2B and/or B2C environments, particularly in SaaS, e-commerce, AdTech, MarTech, or technology companies.

• Experience with chatbot, live chat, or in-platform communications.

• Exposure to A/B testing, experimentation, customer data, or CRM-related projects.

• Experience collaborating with Product, Commercial, Business Analysis, or technical teams.

• Basic knowledge of employer branding or broader digital marketing activities.

• A portfolio or examples of email campaigns, newsletters, workflows, or other customer communications.

The life of an Adcasher includes…

• Access to the latest technologies and equipment.

• A cool, pet-friendly working environment in the city center.

• Flexible work conditions with an option for a hybrid schedule.

• Training budget for self-development.

• A seniority program triggering additional vacation days.

• Compensation for health, sports, and well-being.

• A shuttle program offering you an opportunity to work from our other offices.

• Fun and memorable team events.

The salary range for this role is between 2.450 - 2.800€ gross per month, based on your experience and qualifications.

A little bit about Adcash

Adcash is a global online advertising platform. Our team has been rocking the ad tech industry since 2007, and we’ve offices in Tallinn, Barcelona, and Sofia.

We have 10K+ active campaigns worldwide shown in 195 countries and reach 200M+ unique internet users daily. There’s a high probability you’ve seen our ads when browsing the web.

Our teams are agile. We keep in mind transparency, scaling, automation, simplicity, and data-driven decisions to make our work impactful. We are customer-centric, and we aim to deliver profitable solutions.

If this matches how you want to work and develop, we'd love to hear from you! Please send us your CV in English.

If you haven't yet heard about our strong community bonds, discover more about the Adcash office life on our Instagram.