Lifecycle Marketing Lead

About Possible

We’re on a mission to end the debt cycle—and help our customers and their communities unlock economic mobility for generations to come. Join the team that’s making our goal a reality.

As a Public Benefit Corporation, our mission and responsibility are to help communities unlock economic mobility—with affordable credit products designed to improve financial health.

Since our founding, we’ve delivered over $1 billion in funding to more than 1 million customers and saved them over $500 million. At Possible, we’re building a new kind of consumer finance company, one that helps people stay out of debt rather than profit from keeping them in it.

Team Introduction

Lifecycle is the growth engine that turns interest into new customers. Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth programs that move real acquisition metrics and, more importantly, real lives.

Lifecycle is how we win new customers at scale and grow them across products. That means more segments to reach, more experiments to run and a growing opportunity to leverage AI and automation. You'll help us decide what that growth engine looks like and build it.

The Role & Responsibilities

This is a high-execution, high-impact IC role: you’ll define the Lifecycle vision for new user growth, develop campaign roadmaps, build foundational systems (segmentation, experimentation, measurement), and execute high-quality programs across multiple Lifecycle channels (Email, in-app message, push, SMS) end to end. Specifically:

What you will own:

• Own growth lifecycle programs end to end, from strategy and execution to reporting and optimization. Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements, with the objective to turn prospects and new sign-ups into active customers across multiple product lines.

• Partner with Data Science, User Acquisition, and Product Marketing on personalization and segmentation, and turn user insights into a growth strategy that maps to the customer journey.

• Drive strategic direction for copy and creative execution, partnering with the in-house Creative team to ensure all customer-facing communications perform well and align with product strategy, positioning, and business objectives.

• Build and scale a comprehensive testing framework to continuously experiment with ideas and push the boundaries of what the team can do. Stand up experiments with clear hypotheses, own the playbook, and turn what works into repeatable acquisition programs.

• Collaborate with Creative, Product, Engineering, and the wider Marketing team to deliver high-quality customer experiences across channels.