Lifecycle Marketing Operations Specialist, Templates
- Compensation
- Not disclosed
- Location
- Bengaluru
- Work setup
- Not specified
- Seniority
- Senior
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- Experienced marketing operations leader with deep hands-on expertise executing and optimizing campaigns within enterprise marketing automation and CDP platforms such as HubSpot, Hightouch, Braze, Spar
- Strong systems thinker who understands how templates, QA standards, and governance frameworks scale across platforms and channels.
- Comfortable defining and evolving execution standards across marketing automation and CDP ecosystems.
- Analytical and proactive in identifying systemic gaps and driving operational improvements.
- Confident advising stakeholders on feasibility, risk, and scalable execution approaches within complex MarTech environments.
- Trusted cross-functional partner who can influence execution strategy while balancing speed and quality.
- Mentor and resource for junior team members, elevating execution excellence across the team.
- 5+ years of experience in marketing operations or campaign execution.
- Strong HTML/CSS skills with the ability to troubleshoot rendering issues and implement dynamic content logic.
- Deep hands-on experience with marketing automation platforms; Braze, HubSpot, SparkPost, or similar tools preferred.
- Strong understanding of QA governance and scalable execution frameworks.
- SQL strongly preferred; ability to query and validate audience and campaign data independently.
Full description
About the team
Lifecycle Marketing Operations powers Zillow’s owned channels, including email, SMS, push, and in-app messaging, through scalable systems and hands-on campaign execution.
We build, launch, and optimize campaigns within our MarTech platforms, partnering closely with Marketing Strategy, Data Science, Product, and Engineering to translate business objectives into data-driven solutions. Our team ensures efficient, high-quality delivery while maintaining strong standards for audience health, reporting, and operational rigor.
As stewards of our owned channels, we safeguard inbox placement and sender reputation, continuously improve execution frameworks, and introduce new capabilities that enable marketing to scale with consistency and measurable impact
Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow’s mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.
About the role
We are seeking a Senior Lifecycle Campaign Operations Specialist to define and evolve execution standards across Zillow’s owned channels. This role serves as a subject matter expert in template systems, QA governance, and launch protocols, driving scalable operational excellence.
You will lead complex campaign launches, establish best practices, and ensure predictable, high-quality execution across channels.
- Lead execution of complex, cross-channel campaign launches.
- Build and evolve modular template systems, execution frameworks, and QA automation standards to improve scalability and reliability.
- Design reusable, component-based template architectures that reduce build time and enable dynamic personalization at scale.
- Serve as the primary escalation point for execution quality issues and launch risk mitigation.
- Partner with Marketing Technology and Engineering to implement new execution capabilities.
- Drive automation initiatives that reduce manual configuration and increase deployment predictability.
- Identify systemic process gaps and lead initiatives that improve scalability, efficiency, and launch predictability.
- Drive initiatives that reduce campaign build time through standardized templates and modular frameworks.
- Mentor junior team members and elevate execution standards across the team.