Loyalty & eBusiness Manager

At Gregory’s, building lasting relationships with our customers goes beyond every single visit.

It is about understanding what brings them back, creating experiences that are relevant to them and making every interaction with our brand more valuable.

We are looking for a Loyalty & eBusiness Manager to strengthen the way our customers engage with us and further develop our loyalty and digital ecosystem.

Reporting to the Marketing Director, you will shape and propose our Loyalty, CRM and eBusiness strategy, with a clear focus on growing our active customer base, increasing frequency and retention, and creating greater value for both our customers and the business.

You will combine customer insight with commercial thinking, turning data into meaningful initiatives and helping our digital ecosystem deliver a better customer experience and stronger business results.

What you’ll be doingLoyalty & CRM

• Shape and propose the Loyalty & CRM strategy, translating it into clear annual and quarterly priorities,
• Grow our Loyalty Program through initiatives that drive member acquisition, activation, frequency and retention,
• Turn customer data and insights into targeted, personalized initiatives, while monitoring performance and identifying opportunities to increase customer value.

eBusiness

• Shape the development of our digital ecosystem — including our website, app, e-ordering channels and aggregator partnerships — with a focus on customer experience and commercial performance,
• Guide digital and performance marketing activities with external partners, monitoring their contribution to customer growth, sales and ROI,
• Identify and propose new features and improvements that strengthen the digital customer journey and support business goals.

Business & Team Management

• Stay close to market trends, competitors and emerging practices, bringing relevant ideas and opportunities into the business,
• Manage the area’s budget and coordinate key external partners, including digital agencies, technology providers and aggregators,
• Set clear objectives for the team, providing guidance, feedback and development.

Requirements

• 5+ years of experience in Loyalty, CRM or Customer Engagement, with proven experience in developing customer-focused initiatives,
• A university degree in Marketing, eCommerce, Business Administration, Computer Science or a related field,
• A strong understanding of the digital ecosystem, including websites, mobile apps, e-ordering and aggregator platforms,
• Experience working with customer data, segmentation and analytics, turning insights into targeted actions and commercial opportunities,