Manager - B2B Marketing

Job Title : B2B Marketing Manager with an Logitech Company

Experience : 7-9 years

Location : Mumbai

Industry : B2B SaaS / Enterprise Software / Technology

Role :

Looking for an experienced B2B Marketing Manager to drive brand awareness, inbound leads, and demand generation through digital and offline marketing campaigns.

Key Responsibilities :

• Plan and execute online & offline marketing campaigns.

• Generate qualified leads through content, SEO, SEM, email, social media, PPC, and events.

• Manage content marketing (blogs, whitepapers, eBooks, webinars, case studies, etc.).

• Build and maintain the company's social media presence.

• Track campaign performance using Google Analytics and other analytics tools.

• Optimize website landing pages and improve customer experience.

• Work with PR, media, and event teams to increase brand visibility.

• Analyze marketing data and improve campaign performance.

Requirements :

• 7-9 years of B2B marketing experience.

• Experience in SaaS, enterprise software, or technology companies.

• Hands-on experience with SEO, SEM, PPC, email marketing, social media, content marketing, and marketing automation.

• Knowledge of Google Analytics, WordPress, ABM (Account-Based Marketing), and lead generation.

• Strong communication, content writing, and analytical skills.

• Ability to work in a fast-paced environment.