Manager, B2B Marketing Measurement & Effectiveness
- Compensation
- Not disclosed
- Location
- New York City, New York, United States of America
- Work setup
- Onsite
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Marketing
- Posted
Skills
Must have
- 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Nice to have
- 5+ years of relevant experience in B2B marketing measurement, B2B marketing analytics, marketing effectiveness, GTM analytics, revenue analytics, Marketing Strategy & Performance, or a related field;
- Experience contributing to a B2B Marketing measurement capability, framework, roadmap, or operating model, including in environments where data or measurement are still maturing.
- Experience defining appropriate outcomes and KPIs for different B2B Marketing motions and connecting leading Marketing indicators to downstream customer, merchant, pipeline, revenue, or other commerci
- Working knowledge of multiple Marketing measurement approaches, including experimentation, incrementality, attribution, funnel or pipeline analytics, cohort analysis, customer or account-level analysi
- Ability to help select the appropriate measurement approach for a business question based on available data, customer journey, scale, analytical feasibility, required precision, and the decision being
- Experience working with incomplete, fragmented, or imperfect data and developing a clear analytical point of view without overstating the strength or causality of the available evidence.
- Experience contributing to Marketing investment scenarios, evaluating trade-offs, or recommending where B2B Marketing resources should increase, decrease, or shift based on available evidence.
- Experience contributing to a structured learning agenda and using experimentation or other analytical approaches to help close high-priority Marketing evidence gaps.
- Experience partnering across Marketing, Analytics or Data Science, Finance, GTM, CRM, data, or business teams where the information required to measure Marketing impact is distributed across functions
- Working knowledge of marketing mix modeling is a plus but not required; candidates should understand how MMM can complement other B2B measurement approaches and work effectively with internal or exter
- Experience within enterprise B2B, financial services, fintech, payments, commerce, platform, SaaS, marketplace, or another business with complex customer journeys and data-intensive Marketing is prefe
Full description
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Summary:
The Manager, B2B Marketing Measurement & Effectiveness will support PayPal's B2B Marketing measurement and investment capability, helping leadership understand how effectively Marketing is contributing to business outcomes, where opportunities exist, and how investment should evolve.
This role partners closely with B2B Marketing, Data Science, Finance, and cross-functional partners to support a fit-for-purpose measurement strategy, helping define key questions, identify data gaps, support the right analytical approaches, and translate evidence into clear business and investment recommendations.
The ideal candidate brings strong B2B marketing measurement experience and solid analytical judgment, including in environments where data is still maturing. This person won't build every model personally; instead, they'll help determine what Marketing needs to learn, ensure the right analytical approach is used, and support leadership in acting confidently even when evidence is imperfect.