Manager - Category Trade Marketing - FMCG

Manager Category Trade Marketing | FMCG

A leading FMCG organisation is looking for a Manager - Trade Marketing to drive omni-channel trade marketing and channel development initiatives across General Trade, Modern Trade and E-Commerce.

The role will involve developing cluster-level activation strategies, driving distribution and retail penetration, strengthening merchandising and in-market execution, and partnering closely with Sales, Brand Marketing, E-Commerce and other cross-functional teams.

Key Focus Areas:

• Trade marketing strategy and cluster-level activations

• GT, MT and E-Commerce channel development

• Distribution, retail penetration and merchandising

• In-store execution, promotions and visibility

• Consumer, shopper and competitor insights

• Trade spends, ROI and performance tracking

• Cross-functional execution of launches and growth initiatives

Ideal Profile:

• 5-10 years of experience in Trade Marketing / Sales / Channel Marketing within FMCG

• Mandatory General Trade exposure, preferably with an ASM stint

• Strong understanding of FMCG distribution and retail execution

• Experience across GT, MT and E-Commerce channels

• MBA from a reputed institute preferred

• Strong analytical, stakeholder management and execution capabilities