Manager, Digital Engagement
- Compensation
- $85K–$100K / yr
- Location
- New York, NY
- Work setup
- Hybrid
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 5+ years
- Category
- Not specified
- Posted
Skills
Must have
- 5–7 years of digital marketing, social media, or digital communications experience in healthcare or life sciences.
- Commercial pharmaceutical or biotechnology experience required, including branded and/or unbranded product communications.
- Strong organic social expertise and experience planning and executing integrated digital campaigns.
- Understanding of paid media strategy, audience targeting, optimization, and measurement.
- A hands-on approach, with willingness to write content, coordinate assets, manage approvals, and develop reports.
- Experience managing client relationships and presenting strategic recommendations.
- Strong analytical skills and experience with social listening, social management, and web analytics tools.
- Understanding of regulated healthcare communications and review processes.
- Excellent writing, project management, organizational, and communication skills.
- Agency experience strongly preferred.
Nice to have
- Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, programmatic, or connected TV.
- Familiarity with Looker Studio, campaign tracking, SEO, and website optimization.
- Experience with executive thought leadership, influencer programs, or AI-enabled marketing tools.
Full description
We are seeking a strategic, hands-on Manager, Digital Engagement to lead digital programs and campaigns across our healthcare, biotechnology, and pharmaceutical clients.
The ideal candidate brings strong organic social media expertise and understands how paid, earned, and owned channels work together to support communications and business objectives. They should be comfortable shaping strategy and owning execution, from audience research and campaign planning to content development, launch, reporting, and optimization.
This individual will support corporate and product communications across branded and unbranded initiatives, manage day-to-day client relationships, and mentor junior team members.
Key Responsibilities
Digital Strategy & Campaigns
- Develop integrated digital strategies and campaigns, including audience insights, messaging, channel recommendations, budgets, timelines, and KPIs.
- Support campaigns around product and corporate milestones, disease awareness, scientific meetings, and executive thought leadership.
- Translate social listening, audience research, competitive analysis, and performance data into actionable recommendations.
- Manage campaign execution, including creative briefs, asset development, approvals, launch coordination, and optimization.
- Partner with paid media specialists on targeting, channel selection, flighting, creative, and measurement.
- Contribute campaign ideas, digital recommendations, and scope development to proposals and new business opportunities.
Social Media & Content
- Lead organic social strategy, editorial planning, and day-to-day execution across client accounts.
- Research, write, and review social copy, paid campaign messaging, search ads, and video scripts.
- Collaborate with creative teams to develop content informed by audience needs, platform best practices, and performance.
- Oversee publishing, monitoring, and community management, identifying engagement opportunities and potential issues.
- Stay current on platform updates, emerging trends, and digital capabilities.
Analytics & Measurement
- Establish KPIs and develop reports that connect performance to client objectives.
- Translate paid, organic, and website analytics into clear insights and recommendations.
- Use native analytics, GA4, Looker Studio, and social listening tools to inform strategy and optimization.
Client & Team Leadership