Manager, Digital Experience (WNBA Sirens)
- Compensation
- Not disclosed
- Location
- Cleveland, OH, US
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Not specified
- Posted
Skills
Must have
- Bachelor's degree in a related field.
- 3-5 years of experience supporting consumer-facing web sites and mobile applications (digital agency or client-side digital marketing function).
- Genuine passion for the Sirens brand and for digital fan experience. Working knowledge of foundational web technologies (HTML5, CSS, JavaScript) and CMS platforms (Drupal, WordPress, or similar). Expe
- Strong written and verbal communication skills; able to present and sell ideas across teams. Comfort in a fast-paced, event-driven environment where game-day urgency is real and deadlines are non-nego
- Must be able to work flexible hours including weekends, evenings and game nights as assigned.
- Organized, highly motivated, and team-oriented, with the initiative to seize opportunities without needing to be told.
Full description
About the Cleveland Sirens:
The Cleveland Sirens are Cleveland's WNBA franchise, the league's 16th, set to tip off in 2028 at Rocket Arena. Introduced to the world on August 4, 2026, the Sirens brand was co-authored with the community over a 13-month process that engaged tens of thousands of people across Northeast Ohio. The name draws on Lake Erie, the region's defining natural asset, and the Siren herself is sharp, fearless and unapologetic, power, and a symbol of something greater than herself.
This is a build-from-zero opportunity. The Sirens have already banked 12,000 season ticket membership initial payments and run over 40 community events reaching more than 3,500 girls across the region, but the marketing organization, fan base and inaugural-season plan are still being built. You can be part of how Cleveland and the WNBA come to know this team.
POSITION SUMMARY:
Rock Entertainment Group is seeking a Digital Experience Manager to own the day-to-day digital experience for the Cleveland Sirens, Cleveland's WNBA franchise, across web, mobile, and fan-facing digital platforms. The role, under the guidance of the team leader, translates Sirens brand, marketing, and ticketing priorities into digital execution with a strong focus on conversion, fan experience, and business outcomes, as the organization builds toward the team's first season in 2028.
ESSENTIAL DUTIES & RESPONSIBILITIES:
In this role, you will work closely with Consumer Marketing, Growth Marketing, Ticket Operations, Ticket Sales, Partnerships, Retail, Business Intelligence Group, Youth Sports and REG's AI team to bring the Sirens brand to life across digital platforms. Your primary responsibility will be to deliver a great fan experience across web and mobile for Sirens fans while driving business results ahead of the team's first season.
Champions the day-to-day digital experience for clevelandsirens.com and the Sirens' mobile app, with a mobile-first approach from first fan touchpoint through post-event engagement.
Supports Ticket Sales and Marketing in executing ticketing strategies through the Sirens' digital properties, ensuring purchase flows, promotional placements, and inventory surfaces reflect ticketing product priorities.
Executes A/B tests and UX improvements to drive conversion and lead capture across membership acquisition and ancillary revenue channels.
Partners with Consumer Marketing and Growth Marketing to execute personalization tactics that connect Sirens digital touchpoints to the unified fan profile.
Coordinates with the retail team on Center Court and online team shop digital merchandising touchpoints.
Supports the Partnership Team in developing and executing sellable digital assets and co-branded digital experiences tied to the Sirens brand.