Walmart
Manager, Digital Marketing, Walmart Connect
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 6+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field.
- 6+ years of experience in digital marketing, media, digital platform operations, demand generation, or a related discipline.
- Strong hands-on experience in paid media planning, campaign execution, performance optimization, and budget management.
- Experience developing earned media, digital PR, thought-leadership, or content-amplification programs.
- Proven experience operating content-heavy websites, WeChat Mini Programs, digital portals, or similar platforms.
- Strong understanding of digital user journeys, lead generation, conversion optimization, analytics, SEO, and content operations.
- Experience working with CRM, marketing automation, analytics, tagging, or attribution platforms is preferred.
- Strong project-management capabilities, with the ability to coordinate multiple stakeholders, vendors, campaigns, and production timelines.
- Strong analytical skills and the ability to translate data into clear business insights and actions.
- Excellent written and verbal communication skills in both Chinese and English.
- Experience in B2B marketing, advertising, e-commerce, technology, or platform-based businesses is preferred.
Full description
Position Summary
The Digital Marketing Manager will lead Walmart Connect China’s digital media and platform strategy across paid media, earned media, the official website, and WeChat Mini Program.
This role is responsible for expanding brand visibility, driving qualified advertiser acquisition and engagement, and turning our owned digital platforms into scalable growth channels. The ideal candidate combines strong media expertise with hands-on platform operations, using content, campaigns, data, and ongoing optimization to deliver measurable business impact.
Key Responsibilities1. Paid Media Strategy and Execution
- Develop and execute paid media strategies across relevant digital and social platforms to support brand awareness, advertiser acquisition, product adoption, and major marketing moments.
- Manage the full campaign lifecycle, including audience strategy, media planning, agency briefing, campaign setup, creative coordination, tracking, optimization, and post-campaign analysis.
- Continuously improve media efficiency and lead quality through audience segmentation, retargeting, creative testing, and channel optimization.
- Manage the paid media budget and ensure disciplined pacing, governance, and return on investment.
- Partner with Sales, Product Marketing, Lifecycle Marketing, and Analytics teams to connect media investment with downstream advertiser actions and business outcomes.
2. Earned Media and Digital Influence
- Develop earned media programs that strengthen Walmart Connect’s industry visibility, thought leadership, and credibility among advertisers and ecosystem partners.
- Work with Communications, content partners, industry media, publishers, and influencers to amplify key narratives, research, customer stories, product updates, and events.
- Identify timely editorial and amplification opportunities around industry trends, peak seasons, business milestones, and executive perspectives.
- Track media coverage, share of voice, content reach, engagement, and sentiment to evaluate impact and inform future planning.
- Ensure earned media activities are aligned with brand, communications, legal, and compliance requirements.
3. Website and Mini Program Operations
- Own the day-to-day operation and continuous development of the Walmart Connect China website and WeChat Mini Program.
- Build an annual platform roadmap covering content, user journeys, functionality, campaign integration, lead generation, and user experience improvements.
- Manage regular content publishing, landing-page creation, campaign updates, product information, event registration, learning resources, and platform maintenance.
- Coordinate with internal technology teams and external vendors on platform development, releases, troubleshooting, security, and performance.