Manager, Global Social Monetization

The NFL’s Marketing department is seeking a Manager, Global Social Monetization to support social revenue priorities across the League and all 32 clubs. This role will track and report on sponsored social content across the ecosystem, help clubs optimize monetized assets through insights and best practices, and manage assigned partnership workstreams. The ideal candidate brings strong social media and analytical experience, along with the ability to collaborate effectively across clubs, internal teams, and external partners. Prior sponsorship experience is a plus.

Responsibilities:

• Function as the NFL’s day-to-day point of contact for all 32 clubs on social monetization-related topics.

• Serve as a subject matter expert on branded content trends, platform opportunities, and strategies that help the League and clubs maximize revenue generated through social media.

• Develop and distribute playbooks, best practices, educational materials, benchmarks, and strategic recommendations for clubs and internal stakeholders.

• Analyze monetization performance across club and League social channels.

• Present insights, reporting, and recommendations through club meetings, trainings, internal stakeholder forums, and executive presentations.

• Own tracking and reporting related to League social monetization initiatives, including sponsorship-related deliverables and business impact.

• Help operationalize branded content and sponsored social deliverables for @NFL, ensuring timely execution and cross-functional alignment.

• Identify available social inventory and emerging monetization opportunities, inclusive of opportunities with native platform monetization programs (i.e. Facebook Content Monetization, X Amplify, etc.).

• Support strategic planning and execution for League content partnerships, including but not limited to Madden, Nike, etc.

• Partner cross-functionally across a variety of departments and stakeholders to support key business objectives.

• Manage and mentor at least one direct report.

Required Qualifications:

• Bachelor’s degree in marketing, communications, business, or another related field.

• Minimum of 5 years of relevant professional experience in social media, content partnerships, sponsorship, media, monetization, or related field.

• Strong understanding of social media platforms, including TikTok, Instagram, Facebook, X, Threads, Snap, and Reddit.

• Experience building or maintaining reporting frameworks.

• Exceptional written and verbal communication skills, with the ability to work effectively across levels.