Manager - Growth Marketing/Digital Marketing

About the Role:

We are looking for a data-driven and growth-focused Growth Marketing Manager to accelerate customer acquisition, activation, engagement, and retention across digital channels. The ideal candidate will have experience in developing and executing growth strategies, optimizing marketing funnels, running experiments, and leveraging analytics to drive measurable business outcomes.

You will collaborate closely with Product, Sales, Design, and Engineering teams to identify growth opportunities, improve customer journeys, and maximize marketing ROI.

Key Responsibilities:Growth Strategy & Execution:

• Develop and execute end-to-end growth marketing strategies aligned with business goals.

• Identify scalable customer acquisition opportunities across digital channels.

• Own and optimize the customer acquisition funnel from awareness to conversion.

• Design and execute growth experiments to improve key performance metrics.

Performance Marketing:

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other digital platforms.

• Manage campaign budgets and maximize return on ad spend (ROAS).

• Continuously improve campaign performance through A/B testing and optimization.

• Monitor key metrics including CAC, CPA, CTR, CPC, and conversion rates.

Lifecycle & Retention Marketing:

• Develop customer engagement and retention campaigns through email, SMS, WhatsApp, push notifications, and in-app messaging.

• Improve activation, onboarding, and customer lifecycle journeys.

• Increase customer retention, repeat purchases, and lifetime value (LTV).

• Implement marketing automation workflows.

SEO & Content Growth:

• Collaborate with content teams to improve organic traffic and search rankings.

• Execute SEO strategies including keyword research, on-page optimization, and content planning.

• Support content marketing initiatives to drive qualified leads.

Analytics & Experimentation:

• Track campaign performance using analytics tools.

• Build dashboards and generate actionable insights.

• Conduct A/B testing on landing pages, ads, emails, and user journeys.

• Recommend improvements based on customer behavior and data analysis.

Cross-functional Collaboration:

• Work closely with Product teams to improve user activation and feature adoption.

• Collaborate with Design to create high-performing marketing creatives.

• Partner with Sales to improve lead quality and conversion.

• Coordinate with Engineering to implement tracking and analytics.

Required Qualifications:

• Bachelor's/PG degree in Marketing, Business, Engineering, or a related field.

• 4- 6 years of experience in Growth Marketing, Digital Marketing, or Performance Marketing.

• Experience in startups, SaaS, fintech, AI, consumer internet, or B2B technology companies is preferred.

• Proven track record of driving measurable business growth through digital marketing.