Manager, Insights & Analytics - Subscription
- Compensation
- Not disclosed
- Location
- New York, New York, USA
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Not specified
- Posted
Skills
Must have
- Strong SQL skills required — able to independently write queries involving joins, aggregations, and CTEs against large datasets. This is a must-have
- Experience in marketing analytics, subscription or growth analytics, or a related quantitative and reporting role
- Marketing intuition — an interest in and feel for how acquisition channels, campaigns, and offers affect subscriber behavior, not just the ability to pull numbers
- Experience analyzing or reporting on subscription and lifecycle metrics (acquisition, churn, cancellations, retention)
- Understanding of marketing attribution, including first-touch and multi-touch approaches
- Comfort working in a BI or visualization tool (Looker, Tableau, Power BI, or similar)
- Strong Excel and Google Sheets skills for ad hoc analysis, including pivot tables
- Good communication skills — able to explain data findings clearly to non-technical stakeholders
- Detail-oriented, with a track record of catching and resolving data quality issues before they reach leadership
- Experience with AI tools such as Claude, ChatGPT, or Cursor
- Hands-on experience with a CRM or lifecycle platform such as Braze — including campaign and canvas reporting, segment auditing, and data reconciliation — a plus
- Familiarity with subscription billing platforms (e.g., Recurly, Zuora, Stripe Billing) a plus
- Experience with Adobe Analytics, Google Analytics 4, or a comparable engagement measurement tool a plus
- Prior experience in media, streaming, publishing, or another content subscription business a plus
- Bachelor's degree in a quantitative field (Statistics, Economics, Math, Business Analytics) or equivalent practical experience
Full description
OVERVIEW OF THE COMPANY
Fox News Media
FOX News Media operates the FOX News Channel (FNC), FOX Business Network (FBN), FOX News Digital, FOX News Audio, FOX News Books, the direct-to-consumer digital streaming services FOX Nation and FOX News International and the newly announced platform FOX Weather. Currently the number one network in all of cable, FNC has also been the most watched television news channel for 20 consecutive years, while FBN currently ranks among the top business channels on cable. Owned by FOX Corporation, FOX News Media reaches 200 million people each month.
JOB DESCRIPTION
FOX News Media is looking for a Manager, Insights & Analytics to support our growing portfolio of subscription products, anchored today by FOX Nation.
This role is the marketing and lifecycle specialist on the subscription analytics team. You will own the measurement behind how we acquire, convert, win back, and retain subscribers: campaign and channel performance, CPA and spend efficiency, offer and promotional testing, and the CRM and lifecycle programs that carry subscribers through their tenure. You will also work on engagement measurement for our subscription products, because what subscribers do after they convert is what ultimately determines whether marketing spend pays back.
The ideal candidate is a collaborative problem-solver with real marketing intuition who can write their own SQL, turn data into actionable business insight, and tell a clear story to non-technical partners.
A SNAPSHOT OF YOUR RESPONSIBILITESMarketing & Acquisition Analytics
- Serve as a key strategist for marketing, acquisition, win-back, and retention efforts, turning data insights into concrete recommendations on offers, timing, and targeting
- Own recurring reporting on subscriber acquisition, retention, churn (voluntary and involuntary), and cancellations
- Partner with Marketing to analyze campaign performance across channels and connect marketing spend to downstream subscriber acquisition and retention
- Own CPA calculations and marketing spend efficiency analysis, monitoring performance by channel, campaign, and offer, and identifying where spend should shift
- Build and maintain dashboards tracking key subscription metrics (churn rate, cancel rate, plan mix, CPA, and related measures)
- Conduct cohort analysis to identify trends by acquisition channel, offer, plan type, and tenure
- Investigate drivers behind churn and cancellation trends and flag actionable takeaways to stakeholders
- Analyze pricing, packaging, and promotional performance to inform future offer strategy