Manager, Marketing Operations
- Compensation
- Not disclosed
- Location
- San Francisco, CA
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 6+ years
- Category
- Marketing
- Posted
Skills
Must have
- 4–6+ years of experience in marketing operations, integrated marketing, brand marketing, project or program management, or a related field.
- Experience in sports, entertainment, apparel, consumer brands, media, live events, culture, or another fast-moving consumer environment strongly preferred.
- Strong understanding of integrated marketing campaigns, from strategy and briefing through creative development, execution, launch, and measurement.
- Demonstrated experience managing complex, cross-functional initiatives with multiple stakeholders, dependencies, deadlines, and shifting priorities.
- Experience managing integrated calendars, operating plans, campaign workflows, budgets, project plans, and reporting systems.
- Strong organizational judgment and the ability to distinguish urgent activity from high-impact work.
- Excellent written and verbal communication skills, including the ability to create clarity, surface risks, drive decisions, and hold stakeholders accountable.
- Experience collaborating with creative, content, digital, media, experiential, partnership, community, and commercial teams.
- Proficiency with project-management, collaboration, spreadsheet, presentation, and reporting tools.
- Proactive problem-solving skills and the ability to bring structure to ambiguity without creating unnecessary complexity.
- Strong marketing instincts and an appreciation for brand, creative quality, consumer experience, and fan behavior.
- Comfort working in a dynamic sports environment and supporting select evenings, weekends, matches, and events as needed.
Full description
Position Summary
Bay FC is seeking a highly organized, strategic, and collaborative Manager, Marketing Operations to help build and manage the operating system behind the Club’s Marketing organization.
This role will translate marketing priorities and business objectives into clear, coordinated action. Working across Brand, Creative, Content, Digital, Growth, Ticketing, Partnerships, Community, Communications, Finance, Match Operations, Sporting, and external partners, the Manager will create greater visibility into priorities, timelines, ownership, resources, dependencies, and measurement.
The role will oversee key planning rhythms, the integrated marketing calendar, campaign and project workflows, cross-functional coordination, budget visibility, and operational processes. The ideal candidate combines strong marketing instincts with exceptional operational discipline and knows how to bring structure, clarity, and momentum to a fast-moving environment.
Responsibilities
Marketing Planning and Prioritization
- Own and maintain the integrated Marketing calendar across campaigns, matchdays, ticketing, content, digital, community, partnerships, communications, retail, cultural moments, and Club initiatives.
- Translate annual and quarterly priorities into operating plans, timelines, milestones, workstreams, owners, dependencies, and decision points.
- Lead the Marketing intake and prioritization process, balancing strategic priorities, resources, timing, and business impact.
- Provide leadership with visibility into competing priorities, investment, resource needs, risks, and opportunities.
- Establish forward-planning timelines that support stronger creative, campaigns, experiences, content, and fan communications.
Campaign and Initiative Management
- Build and manage plans for major campaigns and initiatives, including objectives, audiences, briefs, deliverables, owners, timelines, approvals, amplification, measurement, and next steps.
- Ensure teams understand how their work connects to the broader campaign and fan experience.
- Identify risks, dependencies, resource constraints, and unresolved decisions early, and drive them toward resolution.
- Establish launch-readiness processes for campaigns, events, matchdays, partnerships, and major Club moments.
- Help develop repeatable platforms, programs, and processes where appropriate.
Cross-Functional Operations
- Serve as a central operating partner across Marketing, the broader Club, agencies, and external partners.
- Establish clear ways of working, including ownership, decision rights, handoffs, approvals, and communication expectations.