Manager - Performance Marketing - D2C

Performance Marketing Manager - USA Exp Must - D2C

We are looking for a highly driven Performance Marketing Manager to lead growth for our USA D2C business. The role will focus on managing paid campaigns, driving invoice-linked sales, optimizing customer acquisition, and scaling business revenue up to INR 200 crore from the US market through performance marketing channels.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, YouTube, display, remarketing, and other paid channels.

• Drive customer acquisition, website conversions, repeat purchases, and revenue growth for the USA D2C business.

• Own marketing budgets and ensure strong returns through ROAS, CAC, conversion rate, and revenue optimization.

• Manage full-funnel growth strategy including traffic generation, landing page input, retargeting, and campaign scale-up.

• Track business and campaign performance through KPIs such as CAC, ROAS, AOV, CLV, cart abandonment, and conversion rate.

• Drive invoice sales / billed revenue growth by aligning marketing efforts with actual order realization and revenue generation.

• Analyze campaign data, customer behavior, and funnel leaks to improve performance and profitability.

• Conduct A/B testing for creatives, audiences, ad copies, offers, and landing pages to improve conversion and ROI.

• Prepare daily, weekly, and monthly performance reports for management with actionable insights and growth plans.

• Coordinate with creative, content, tech, analytics, and operations teams to ensure smooth campaign execution and business alignment.

• Identify new growth channels, audience segments, and scaling opportunities in the USA market.

Required Candidate Profile

• 5-10 years of experience in performance marketing, growth marketing, or digital acquisition roles.

• Strong hands-on experience in D2C, e-commerce, or consumer internet businesses.

• Proven track record of scaling digital campaigns and delivering measurable business growth.

• Expertise in Google Ads, Meta Ads Manager, Google Analytics, GA4, and other performance tools.

• Good understanding of revenue metrics, acquisition funnels, attribution, and online consumer behavior.

• Strong analytical and problem-solving skills with data-driven decision-making ability.

• Experience handling the USA market will be preferred.

• Ability to work in a fast-paced, target-driven environment with strong ownership.

Preferred Skills:

• Performance Marketing

• Growth Marketing

• D2C Marketing

• Google Ads

• Meta Ads

• Paid Media

• Customer Acquisition

• ROAS

• CAC

• Conversion Rate Optimization

• E-commerce Marketing

• Revenue Growth

• Funnel Optimization

• Retargeting

• Google Analytics / GA4

Compensation:

• Salary: Best in industry

• Incentives: Performance-linked

Education PG: MBA/PGDM in Marketing