Manager - Performance Marketing

Role Overview:

Were looking for a data-driven Performance Marketing Manager who can take full ownership of revenue growth across paid channels. This role is not about just running ads-its about driving profitable scale, improving CAC, and building a repeatable growth engine.

Youll work closely with founders, creative teams, and operations to ensure marketing translates directly into sales and contribution margin.

Key Responsibilities:

• Paid Media Strategy & Execution

Own and scale performance marketing across:

• Meta (Facebook & Instagram Ads)

• Google Ads (Search, Display, YouTube)

• Plan and execute monthly budgets with clear ROI targets

• Continuously test and iterate campaigns (audiences, creatives, funnels)

• Profitability & Metrics Ownership

Track and optimize:

• CAC (Customer Acquisition Cost)

• ROAS (Return on Ad Spend)

• MER (Marketing Efficiency Ratio)

• Align campaigns with inventory, margins, and business goals

• Ensure growth is profitable, not vanity-driven

• Creative Strategy Collaboration

• Work with design/content team to:

• Develop high-performing ad creatives (static + video)

• Build hooks, angles, and messaging frameworks

• Identify winning patterns and scale them aggressively

• Funnel & Conversion Optimization

• Improve website conversion rates (landing pages, product pages)

Optimize full funnel:

• Ad Landing Purchase Retention

• Collaborate with Shopify / tech team for CRO improvements

• Data Analysis & Reporting

Build daily/weekly dashboards:

• Campaign performance

• Channel-level insights

• Product-level profitability

• Translate data into clear actions (not just reports)

• Experimentation & Growth

Run structured experiments:

• New channels (e.g., YouTube)

• New audience segments

• Offer testing (discounts, bundles)

• Stay ahead of trends and platform changes

Requirements:Experience:

• 4+ years in performance marketing (preferably D2C/e-commerce)