Manager - Performance Marketing

Key Responsibilities:Campaign Strategy & Execution:

• Plan, execute, and optimize performance campaigns across Meta (FB/IG), Google Ads (Search, Display, YouTube), LinkedIn, Snapchat, programmatic, and other paid channels.

• Define full-funnel strategies from lead generation to site visits and bookings, tailored to the real estate buyer journey.

• Collaborate with Product teams to drive adoption of AI-first campaign automation tools built in-house or externally.

AI-Enabled Optimization:

• Leverage AI-powered insights (e.g., predictive audience scoring, automated bid adjustments, LTV prediction models) to improve campaign ROI.

• Run AI-led experiments like creative recommendations, smart budgeting, and personalized ad sequencing.

• Provide feedback to internal AI teams to refine model outputs and insights based on campaign learnings.

Channel & Creative Management:

• Set up and optimize paid campaigns: audience segmentation, keyword targeting, ad copy, bidding, and creative testing powered by AI-driven performance signals.

• Run A/B and multivariate tests for AI-suggested combinations of ad creatives, audience personas, and landing page variations.

• Identify micro-moments and personalized triggers using AI signals to refine messaging.

Analytics, Reporting & Insights:

• Build performance dashboards using GA4, Meta BM, Looker Studio & similar and integrate with AI-driven insight layers to predict trends and flag anomalies.

• Track and report on KPIs like CAC, CPL, CPQL, CPB, ROAS, CVR, and segment performance across city, funnel stage, and campaign type etc.

• Use AI-generated insights to summarize weekly performance and highlight actions for scaling or cutbacks.

Cross-Team Collaboration:

• Work closely with creative, design, product, and analytics teams to implement AI-led personalization and improve campaign effectiveness.

• Champion adoption of MarTech and AI tools internally, ensuring marketers understand the why behind model suggestions.

Trend Spotting & Innovation:

• Stay ahead of marketing and AI trends from generative AI in ad creatives to predictive targeting models and evaluate their relevance to our goals.

• Explore emerging channels like WhatsApp, native ads, influencer integrations, and AI-assisted conversational ads.