Manager, Performance Marketing

At WHOOP, we're on a mission to unlock and inspire performance for life.

WHOOP is hiring a Manager, Performance Marketing to help execute and optimize global paid media programs that drive sustainable member growth. This role will work closely with Brand Media, Marketing Analytics, Creative, Marketing Strategy & Operations, Product, and Finance to improve campaign performance and maximize the impact of our marketing investments. The ideal candidate is an analytical, results-oriented marketer who is comfortable operating across multiple paid channels, translating performance data into actionable insights, and continuously testing new ways to drive efficient growth.

RESPONSIBILITIES:

• Own the day-to-day management and optimization of paid media campaigns across key acquisition channels (i.e. paid social, search / shopping, programmatic, emerging channels), making informed adjustments to budgets, audiences, bidding, and placements to drive efficient member growth

• Manage channel budgets and forecasts while analyzing campaign performance to identify trends, optimize investment, and surface opportunities to improve CAC, ROAS, conversion, and overall marketing efficiency.

• Build and maintain a structured testing roadmap across creative, audiences, messaging, and media tactics, translating test results into actionable recommendations and scaling successful approaches

• Partner closely with Creative and Brand Media teams to translate performance insights into creative briefs and recommendations that improve the effectiveness of paid media

• Develop recurring performance reporting and communicate key insights, learnings, and recommended actions to Marketing and cross-functional partners

• Stay current on evolving media platforms, tools, and industry trends, proactively identifying and piloting new opportunities that could improve acquisition performance

QUALIFICATIONS:

• 4+ years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a related discipline, with experience driving measurable business results

• Hands-on experience building, managing, and optimizing paid campaigns across multiple acquisition channels, such as paid social, paid search, video, or other digital platforms

• Strong analytical skills with experience leveraging data to inform decision-making, measure performance, and prioritize opportunities

• Demonstrated ability to build forecasts, manage budgets, and communicate business impact to senior stakeholders

• Experience partnering effectively with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.