Manager - Public Relations (Digital IMC)

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit and follow us on LinkedIn and Instagram.

More about the role:

• 국내/해외 Digital IMC 마케팅 - 2년 이상

• 소셜 중심의 Digital IMC 캠페인 기획 및 실행을 담당하는 포지션

What you'll do:

• 국내/해외 클라이언트 대상 IMC 캠페인 운영 및 관리

• 캠페인 전략 기획 및 실행

• 캠페인 목적에 따른 소셜 콘텐츠 기획 및 제작 방향 수립 (캠페인용 SNS 콘텐츠)

• 유튜브 채널 및 인플루언서 협업 캠페인 운영

• 오프라인 연계 IMC 실행 (팝업, 이벤트)

Experience that contributes to success:

• 국내 또는 해외 소셜 마케팅/디지털 마케팅 실무 경험자

• 대행사 근무 경험 또는 IMC/디지털 마케팅 관련 직무 경험자

• 외부 제작사 파트너와의 협업 및 프로젝트 진행 경험자

• 여러 이해관계자 사이에서 업무를 구조화하고 조율할 수 있는 분

• 영어 커뮤니케이션 가능자

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You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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