Manager - Search Engine Optimization

Job Summary:

We are seeking a highly experienced and strategic SEO Manager to lead and drive the organization's end-to-end organic growth initiatives. The ideal candidate should possess strong expertise in Technical SEO, On-Page SEO, Off-Page SEO, User Experience (UX), Content Strategy, AI-driven SEO, and data analytics, with a proven track record of scaling organic traffic and business performance.

This role requires a hands-on leader who can not only formulate SEO strategies but also ensure technical implementation, deep performance analysis, user journey optimization, and conversion-focused SEO execution.

Key Responsibilities:SEO Strategy & Leadership:

• Define and execute the organization's short-term and long-term SEO roadmap aligned with business objectives.

• Lead end-to-end organic growth initiatives, including strategy, implementation, monitoring, and optimization.

• Build and mentor high-performing SEO and content teams.

• Collaborate with Product, Technology, Content, and Marketing teams to ensure SEO is integrated into business initiatives.

• Establish KPIs and drive measurable improvements in traffic, rankings, engagement, and conversions.

Technical SEO & Implementation:

• Own and drive technical SEO implementation across all digital properties.

• Conduct comprehensive technical audits and implement recommendations related to crawlability, indexation, XML sitemaps, robots.txt, canonicalization, redirects, internal linking, site architecture, structured data, schema markup, Core Web Vitals, and page speed optimization.

• Work closely with development teams to ensure SEO recommendations are implemented correctly and efficiently.

• Possess hands-on knowledge of HTML, CSS, JavaScript, and modern web technologies from an SEO perspective.

Performance Tracking & Data Analysis:

• Monitor and analyze page-level performance using advanced analytics tools and derive actionable insights.

• Develop deep understanding of organic traffic behavior, user engagement metrics, conversion pathways, and performance bottlenecks.

• Create dashboards and reports that provide meaningful business insights.

• Leverage GA4, Search Console, and third-party SEO tools to evaluate content effectiveness and user interactions.

User Journey & Conversion Optimization:

• Analyze and optimize the complete user journey from search intent to conversion.

• Understand user behavior across different stages of the funnel and recommend improvements accordingly.

• Identify friction points that impact engagement and conversion.

• Collaborate with Product, Design, and Content teams to improve user experience and conversion outcomes.

Search Intent & CTA Mapping:

• Define page objectives based on search intent and user expectations.

• Ensure that calls-to-action (CTAs) are strategically mapped to page intent and customer journey stages.

• Optimize landing pages for both search visibility and business conversions.

• Recommend content structures and engagement elements that align with user intent and improve conversion rates.

On-Page SEO:

• Lead keyword research, search intent mapping, and content planning initiatives.

• Optimize metadata, content structure, headings, and internal linking.

• Drive content optimization initiatives for featured snippets, rich results, and AI-generated search experiences.

• Implement semantic SEO and entity-based optimization strategies.

Off-Page SEO & Authority Building:

• Develop and execute scalable link-building and digital PR strategies.

• Build domain authority and improve brand visibility across search channels.

• Monitor backlink quality and identify authority-building opportunities.

AI & Modern Search Optimization:

• Leverage AI tools and Large Language Models (LLMs), including ChatGPT, Gemini, Claude, and emerging technologies, to improve SEO efficiency and execution.

• Develop strategies for AI-powered search experiences, Search Generative Experience (SGE), conversational search optimization, programmatic SEO, and SEO automation.

• Stay updated with Google algorithm changes and evolving search technologies.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, Engineering, or a related field.

• Minimum 8-12 years of hands-on experience in SEO and organic growth.

• Proven experience in leading large-scale SEO initiatives and delivering measurable business outcomes.

• Strong expertise in technical SEO, on-page/off-page SEO, analytics, user journey optimization, and AI technologies.

• Experience working on enterprise websites, e-commerce platforms, or high-traffic digital properties.

Technical Skills:

• SEO Tools: Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, Screaming Frog, Sitebulb, Google Tag Manager, Looker Studio.

• Preferred Skills: HTML, CSS, JavaScript, Python, SEO automation, APIs, data integrations, Programmatic SEO, International SEO, WordPress, Shopify.