Marketing Automation Specialist

WorkVibes is looking for a Marketing Automation Specialist to join the marketing team of a leading retail company in Sofia.

This is a strategic and hands-on role that will directly influence how the company engages with its customers across different channels. With a strong focus on email marketing, customer journey mapping and behavioral triggers, you will drive marketing automation initiatives that support the company's business goals.

You will play a key role in shaping the marketing automation strategy, selecting the right tools, defining customer journeys and implementing targeted communication flows. Working closely with Trade, E-commerce, Digital, Content and Design teams, you will contribute to creating relevant and effective customer communications.

What you will do:

• Design and implement automated marketing campaigns, with a focus on email but also across other digital channels, such as SMS and push notifications.
• Analyze customer behavior and segment audiences based on data to define effective communication triggers throughout the customer lifecycle.
• Collaborate with Trade, E-commerce and Digital teams to map customer journeys and define key actions and responses.
• Continuously optimize marketing workflows based on performance metrics, A/B testing and user feedback.
• Monitor, report and present campaign performance, including open rates, click-through rates, conversion rates and ROI.
• Collaborate with content creators and designers to ensure that all communications are timely, relevant and on-brand.
• Maintain best practices for customer data handling and GDPR compliance.

What we are looking for:

• 3+ years of experience in marketing automation, CRM or email marketing.
• Hands-on experience with tools such as SAP Engagement Cloud / Emarsys, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Klaviyo or similar platforms. Previous experience with SAP Engagement Cloud / Emarsys will be considered an advantage.
• Strong understanding of customer lifecycle marketing, behavioral triggers and segmentation strategies.
• Solid analytical skills and experience using tools such as Looker Studio, Google Analytics, Excel, HTML5, Power BI or other data platforms. Good knowledge of and experience with Google Analytics and Looker Studio are an advantage.
• Ability to collaborate across functions and communicate complex ideas clearly and effectively.
• Experience with A/B testing, personalization and customer retention tactics.
• Strong attention to detail and project management skills.
• Fluency in Bulgarian and good command of English.

What the company offers:

• The opportunity to lead and shape marketing automation in a top-tier retail company.