Marketing B2B Specialist
A B2B digital marketing role at Capgemini in Guatemala City: the specialist develops and runs integrated digital campaigns, manages paid media on LinkedIn and Google, distributes content, and reports on performance via analytics tools in a global B2B environment.
- Compensation
- Not disclosed
- Location
- Not listed
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 4+ years
- Category
- Marketing
- Posted
Skills
Must have
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 4-5 years of experience in digital marketing, campaign management, marketing communications, or agency environments
- Experience working in medium to large agencies, shared services organizations, marketing operations, or in-house creative and marketing service teams
- Proven experience managing digital campaigns, content marketing, social media initiatives, thought leadership programs, employer branding, and integrated marketing activities
- Expertise with digital marketing platforms such as Google Analytics, LinkedIn Campaign Manager, social media management tools, and campaign analytics solutions
Full description
Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world.
Job Summary
The Digital Marketing Lead is responsible for developing and executing digital marketing strategies that support business objectives, strengthen brand visibility, and increase audience engagement across digital channels. The role acts as a trusted advisor to stakeholders, managing end-to-end digital campaigns, content distribution, paid media initiatives, performance reporting, and optimization efforts in a global B2B environment.
Key Responsibilities and Qualifications
Key responsibilities:
- Develop and execute integrated digital marketing campaigns aligned with business goals.
- Provide strategic guidance on digital channels, content formats, and audience engagement tactics.
- Manage and optimize paid media campaigns across platforms such as LinkedIn, Google, and social media channels.
- Monitor, analyze, and report campaign performance using digital analytics tools and KPIs.
- Collaborate with global stakeholders and cross-functional teams to drive campaign execution and continuous improvement.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 4-5 years of experience in digital marketing, campaign management, marketing communications, or agency environments.
- Experience working in medium to large agencies, shared services organizations, marketing operations, or in-house creative and marketing service teams.
- Proven experience managing different types of projects, including digital campaigns, content marketing, social media initiatives, thought leadership programs, employer branding, and integrated marketing activities.
- Expertise with digital marketing platforms such as Google Analytics, LinkedIn Campaign Manager, social media management tools, and campaign analytics solutions.
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2024 global revenues of €22.1 billion.