Marketing & Brand Management Specialist (m/f/d)

About the role

Our Private Brands portfolio is experiencing rapid evolution, and maintaining uninterrupted strategic ownership across our core brand platforms is vital to our growth. To ensure continuous momentum during a temporary team cover, we are seeking a dedicated brand specialist to step in and drive our brand strategy forward.

As a Marketing & Brand Management Specialist, you will champion our goCORE brand platform, enforce visual identity and tone-of-voice guidelines, and translate analytical insights into impactful brand activations. You will collaborate closely with Design, Product Marketing, Category Management, and external partners to deliver high-performing campaigns and brand assets at scale. This position offers an exciting opportunity to take full ownership of priority initiatives in a fast-paced, high-growth e-commerce environment with true startup ambition.

What You Will Do

• Brand Strategy Development & Execution: Participate in the development, evolution, and execution of brand strategy, including brand vision, mission, value proposition, target audience definition, positioning, USP, tone of voice, and brand storytelling.
• Brand Platform & Architecture Management: Develop and maintain a holistic brand platform covering brand identity elements (logo, symbol, slogan, claims) and ensure consistent application across all brands, sub-lines, categories, and SKUs.
• Brand Guidelines & Governance: Create, implement, and enforce comprehensive brand guidelines across all touchpoints, including packaging, product cards, websites, marketplaces A+ content, social media, POS & trade materials, dealer branding, merchandising, animation, and visual collages.
• Marketing Annual Planning: Contribute to marketing annual plan creation, including brand priorities, initiatives, activation themes, and execution roadmaps, and support implementation in line with business objectives.
• Visual Identity & Content Development: Collaborate with Production and Design teams to develop and scale visual style across sub-lines, categories, and SKU levels, including photo shoots, video, animation, A+ content, POS, and trade materials.
• Brand Research & Performance Tracking: Support brand research initiatives and brand health tracking, including KPI definition, implementation, and analysis (e.g., awareness, NPS, loyalty, retention, switching), across markets, channels, and brands.
• Events, Merchandising & BTL Activation: Support annual events planning, theme and concept development, and merchandising standards creation and execution in close collaboration with BTL/Event and trade marketing teams and stakeholders.
• External Stakeholder & Agency Collaboration: Collaborate with external stakeholders (agencies, ambassadors, exhibitions, research partners) to support brand development, activation, and insight generation.
• Other Brand Management Activities: Perform other marketing and brand management–related tasks as assigned by the direct manager or team leader.

• Minimum 5 years of proven experience in Brand Management, Trade Marketing, or Strategic Marketing roles, ideally within established retail, e-commerce, or corporate environments.
• Bachelor's or Master's degree in Marketing, Business Administration, Economics, or a related field.
• Excellent analytical skills with the ability to work independently, interpret brand health metrics, and take self-guided, end-to-end ownership of projects.
• Strong creative writing and briefing capabilities, with the ability to evaluate and refine brand-consistent copy.
• Excellent communication, stakeholder management, and time management skills.
• Working familiarity with collaboration tools such as Figma, Jira, and Confluence.
• Professional proficiency in English is required. Proficiency in another European language (such as Polish, Russian, Portuguese, Spanish, German, or French) is a strong advantage.

• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Day off on Municipality day and Carnaval
• Meal Allowance (8 euros per working day)
• Fidelidade Healthcare Plan (Comprehensive health coverage with the option to include your partner and children at discounted rates).
• Mental Wellbeing Program through the OpenUp platform
• AUTODOC corporate discount for purchasing car parts at special rates for personal use
• Exclusive retail discounts via our ‘Benefits at Work’ portal
• Learning & Development (over 650 courses on soft and hard skills on our e-learning platform)
• Free English and German language classes (after probation period)
• Flexible working hours and hybrid work

This job was posted on 06/10/2026 and is considering applications up to 6 weeks from this date.