CTS EVENTIM
Marketing & Business Analyst - E-Commerce (m/f/d)
- Compensation
- Not disclosed
- Location
- Hamburg
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- Not specified
- Category
- Marketing
- Posted
Skills
Must have
- Relevant experience in marketing or business analytics, ideally within fast moving e-commerce companies.
- Strong commercial understanding of how e-commerce companies operate, including revenue drivers, marketing costs and profitability.
- Practical understanding of digital marketing channels—including search, social, display, affiliates and CRM—and their role in customer acquisition and retention.
- Structured, analytical approach to business questions, with strong numerical judgement and the ability to derive practical recommendations.
- Proficiency in analytical and reporting tools, particularly Excel; SQL knowledge is an advantage.
- Understanding of tracking data and data sources, with the ability to assess whether figures are reliable and conclusions are justified.
- Very good communication skills and the confidence to explain findings, challenge assumptions and communicate clearly to stakeholders.
- Self-driven, accurate and pragmatic, with the ability to prioritise by business relevance.
- Interest in current developments in marketing and e-commerce analytics.
- Professional working proficiency in English; fluency in German is a strong advantage.
Full description
Provide E-commerce departments with relevant data, clear analysis and actionable recommendations. Support data-driven decision-making to improve marketing effectiveness, business performance and profitable growth.
What to expect:
- Reporting: Design dashboards and reports; define meaningful KPIs in close coordination with specialist departments. Identify missing information and work with our MarTech & Data teams to address these needs.
- Business planning: Support Marketing managers in developing business cases, forecasts and business plans. Assess commercial assumptions and support in explaining deviations between planned and actual performance.
- Business and marketing analysis: Analyse sales, revenue, profitability and customer behaviour across markets and marketing channels. Explain performance drivers and recommend actions to improve marketing investment, conversion and repeat purchasing.
- Marketing tracking: Adapt tracking requirements to business needs in collaboration with Business Intelligence and technical teams. Understand data quality and limitations when interpreting results.
- Attribution: Further develop the assessment of marketing channels’ contribution to business results, accounting for changing data availability and the interaction between channels.
- Collaboration and stakeholder management: Work closely with E-commerce, EVENTIM Business Intelligence, Product and Controlling. Represent Marketing Intelligence to international EVENTIM companies and partners, communicate findings clearly and support decisions.
- Data-driven decision-making: Proactively identify business opportunities, challenge assumptions constructively and help stakeholders turn insights into actions and evaluate their impact.
- Further development: Extend the analytics service in response to business needs and relevant developments, including onsite&app analysis, customer journey analysis and A/B testing.
What you’ll need:
- Relevant experience in marketing or business analytics, ideally within fast moving e-commerce companies.
- Strong commercial understanding of how e-commerce companies operate, including revenue drivers, marketing costs and profitability.
- Practical understanding of digital marketing channels—including search, social, display, affiliates and CRM—and their role in customer acquisition and retention.
- Structured, analytical approach to business questions, with strong numerical judgement and the ability to derive practical recommendations.