GenScript
Marketing Campaigns Manager
- Compensation
- $100K–$130K / yr
- Location
- Piscataway, New Jersey, United States
- Work setup
- Not specified
- Seniority
- Not specified
- Employment
- Not specified
- Experience
- 3+ years
- Category
- Marketing
- Posted
Must have
- Bachelor’s degree or above; educational background in life sciences, biotechnology, biomedical sciences, chemistry, biochemistry, or a related scientific discipline is highly preferred.
- 7+ years of professional experience, including at least 3+ years of experience in marketing campaign strategy, planning, and execution.
- Experience in the biotechnology, biomedical, pharmaceutical, life sciences, or related industries is highly preferred.
- Familiar with the process and methods of marketing campaign planning, execution and analysis, as well as with digital marketing channels and strategies.
- Experience planning and executing large-scale online and offline marketing campaigns, programs, and events is preferred.
- Strong market insight, analytical skills, and strategic thinking capabilities.
- Excellent organizational, coordination, and communication skills, with the ability to collaborate effectively with cross-functional stakeholders, including product managers, regional managers, and med
- Ability to manage multiple priorities, projects, and deadlines in a fast-paced environment.
- Fluent spoken and written English, with excellent reading, writing, and presentation skills.
Full description
About GenScript
Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.
Job Scope:
GenScript is seeking a Marketing Campaigns Manager, International, to support the Integrated Communications & Content department.
Reporting to: Associate Director, Marketing Campaigns
Location: Remote- United States
The estimated salary range is $100,000 - $130,000, based on experience level.
Key Responsibilities:
- Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
- Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
- Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
- Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
- Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.
- Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
- Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.
Qualifications:
- Bachelor’s degree or above; educational background in life sciences, biotechnology, biomedical sciences, chemistry, biochemistry, or a related scientific discipline is highly preferred.
- 7+ years of professional experience, including at least 3+ years of experience in marketing campaign strategy, planning, and execution.
- Experience in the biotechnology, biomedical, pharmaceutical, life sciences, or related industries is highly preferred.
- Familiar with the process and methods of marketing campaign planning, execution and analysis, as well as with digital marketing channels and strategies.