Marketing Communication Manager

POSITION SUMMARY:

The Marketing Communication Manager is responsible for planning and executing integrated brand communication, creative design, public relations, and events to drive business objectives. This role acts as the ultimate steward of the Sika brand across all touchpoints, leads a dynamic team, and meticulously manages stakeholders.

KEY RESPONSIBILITIES:

• Brand Stewardship: Safeguard the Sika brand and corporate identity, ensuring global consistency and impactful localization across all communication touchpoints.
• Communication Strategy: Develop and execute integrated communication plans that translate business priorities, product launches, and customer insights into clear, measurable campaigns.
• Integrated Campaigns: Spearhead end-to-end omni-channel campaigns, from planning and creative briefing to production, launch, and post-campaign ROI evaluation.
• Content and Creative Management: Lead content planning and creative production across digital and offline touchpoints, ensuring clear messaging, customer relevance, brand consistency, quality, and timely delivery.
• Public Relations and Engagement: Direct corporate communications, media relations, press materials, and KOL/influencer engagements.
• Events and Marketing Operations: Lead high-impact exhibitions, seminars, customer events, product launches, brand activations, and CSR initiatives, with focus on business impact, professional execution, safety, and measurable outcomes.
• Team Leadership: Coach, empower, and elevate the team to maximize their potential and creative output.
• Agency and Stakeholder Management: Coordinate cross-functional teams, media partners, production houses, and event organizers to ensure compliance, cost-effectiveness, and flawless execution.
• Budget and Performance Management: Oversee the communication budget, define KPIs, evaluate campaign performance, report ROI, and leverage analytics for continuous improvement.

• Education: Bachelor's or Master's degree in Marketing, Communications, Branding, Business Administration, or a related field.
• Experience: Minimum 8 years' progressive experience in marketing communication, brand management, or public relations, with proven team leadership and a strong record of achievement.
• Technical Skills: Strong knowledge of social media, digital advertising, content management and analytics, campaign reporting, and AI and marketing technology.
• Communication: Exceptional written and spoken Thai and English, paired with strong business communication, presentation, interpersonal, and stakeholder-management skills.

SKILLS:

• Integrated Campaign Management: Omni-channel marketing communication planning and end-to-end campaign execution.
• Brand Stewardship: Brand management and corporate identity control.
• Audience Strategy: Market and customer understanding to shape customer-centric communication across digital and offline channels.
• Creative Quality Control: Creative briefing, copy review, proofreading, and production oversight.
• PR and Outreach: Public relations, media relations, and KOL/influencer management.
• Event Operations: Event planning, exhibition management, and marketing activation execution.
• Commercial Administration: Project management, supplier coordination, and budget tracking/forecasting.
• Team Dynamics: Team leadership, coaching, delegation, and cross-functional collaboration.

KEY COMPETENCIES:

• Strategic and Commercial Thinking: Translates business priorities and customer insights into focused, revenue-driving communication plans.
• Brand and Communication Expertise: Converts corporate and complex technical product information into clear, compelling, and relevant storytelling.
• Creative and Digital Leadership: Provides strong creative direction and leverages marketing technology, analytics, and AI tools to continuously improve campaign effectiveness.
• Project, Budget and Quality Management: Manages multiple projects, agencies, risks, and budgets with discipline, ownership, and strong attention to detail.

People and Stakeholder Leadership: Sets clear expectations, delegates effectively, and builds highly productive relationships with internal and external partners.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.